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Automotive

Future Ford Auto Group

OVERVIEW:

With two locations in the market, the Future Ford Auto Group of Sacramento, CA, sought to engage potential customers and raise their brand awareness. With Ford’s wide range of vehicles, those customers included everyone interested in anything from a compact car to a full-size pickup truck. With a Comcast Spotlight multi-screen advertising campaign, the company connected with its target audience on TV and digital platforms.

STRATEGY:

Future Ford used geographic zone targeting to focus on highly populated areas in the region. TV advertising included high-profile and wide-reach networks like A&E, Discovery, FX, TBS and TNT. Utilizing the same commercials that were airing on TV, Future Ford’s digital advertising included in-banner video on Xfinity.com. The banner ad units included prominent links to each of the two regional locations, where customers could then browse inventory, find contact information, request a quote and more.

SUCCESS:

Multi-screen advertising accelerated the results for the Future Ford Auto Group, with year-over-year sales increasing 21.5%.