OVERVIEW:
Liftech, Colorado’s choice for foundation repair and the state’s highest rated concrete repair company,1 is a locally owned company serving the greater Denver metro area and the Front Range. Founded in 2012, Liftech specializes in a wide variety of services ranging from concrete leveling to foundation repair, new concrete, and basement waterproofing. Liftech prides itself on its top-level customer service and satisfaction, knowing employees treat each Colorado family’s home like it was their own.
STRATEGY:
After years of having advertised successfully with Effectv and other media vendors in the market, Liftech saw a chance to focus some of its marketing efforts into Northern Colorado as the company grew. Liftech partnered with the Effectv teams and strategized to build a multiplatform campaign for the Fort Collins and Loveland areas, focusing on streaming and high-profile programming, reaching an audience segment comprised of homeowners with a household income over $100k.
SUCCESS:
Liftech saw incredible results from its data-driven campaign. Google Analytics showed a 445% increase of new users to the website over the previous month and an almost 10% increase in organic/direct sessions to the site.2
Sources:
1: Combined Google, Yelp, HomeAdvisor ratings in market, 2022.
2: Google Analytics account accessed 9/29/22. Liftech. All Web Site Data. Aug 29, 2022 – Sep 25, 2022. Ft. Collins and Loveland zones in the Denver Market.
After we began our campaign in Northern Colorado, people were asking about our commercial all the time. It’s always a pleasure working with the Effectv team to build our brand and grow our business.
Brandt Bodamor, Liftech’s Director of Business Development