Research & Reports

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Redefining What it Means to be “Premium” in Advertising

Explore Redefining What it Means to be “Premium” in Advertising

The Sports Replay: A Campaign Analysis of Sports Advertising

With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?


The 2023 Comcast Advertising Report

Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.


How Multiscreen TV Delivers for Winning Campaigns

Political campaigns have a sense of immediacy unique to themselves. They are brands designed to create powerful connections in a short time frame and one thing is clear: spending every dollar wisely is crucial.


Black Voters Report

Uncover Black voters' political leanings and media consumption habits with the Black Voters Report. Download now for critical insights for your campaigns.