Automotive

Reach car buyers using rich data

Effectv uses insights from first-party Comcast data and multiscreen TV targeting to seamlessly connect auto dealerships and manufacturers to car buyers.

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Est. adults reached, enabling audience delivery at scale

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Comcast households providing data insights

6:17

average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Smarter ads that move cars off the lot

The way people buy cars is evolving, which makes it more important to reach consumers in a meaningful way. Through data insights, Effectv connects you with the right customers at the right place and time.

Latest Insights: In this episode of our Auto Series, we break down how to create a winning strategy in a fragmented media landscape.

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Be seen across every screen

Effectv offers a full suite of multiscreen solutions that puts you in front of your customer—whether they’re browsing for their next car or ready to make a purchase.

Target car buyers with precision

Identify your audience by segment, income levels, geographies, etc., then deliver your ad across linear TV, streaming, and video on demand.

Explore Audience Targeting & Multiscreen Delivery

Gauge campaign performance

Use reporting metrics and attribution tools to optimize marketing strategy and tie your campaign to business results.

Explore Reporting & Attribution

Maximize reach with Auto Showroom

Create deeper connections with consumers through Auto Showroom, an interactive portal that brings your brand to life.
Explore the Auto Showroom

Automotive Insights

Auto Impact with Multiscreen TV Advertising Immersive Story

Auto Impact with Multiscreen TV Advertising

For many of us, a car isn’t just a car. It’s an expression of our style and personality. To drive brand awareness and purchase intent, manufacturers and dealers must leverage the power of advertising to develop equally memorable connections with consumers. A recent study, TV Makes Memories, highlights how ads in a TV environment have a unique ability to drive engagement and build powerful memories.

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Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023 Blog

Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023

Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty—especially long-term loyalty—is at a six-year low. Meanwhile, advertising strategies are not always keeping up.

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Infographic

How TV + Streaming Reach More Auto Buyers Together

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Video

How to Revamp Your Video Ad Strategy in 2023

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Blog

4 Key Insights to Enhance Your Automotive Video Ad Strategy

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Blog

Bridging the Gap Between Linear and Addressable TV

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CASE STUDY

TV Plus Streaming Works For Tier 3 Auto

Learn how this auto dealer received over 1,000 site visits within 30 minutes of their ad airing on TV.

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Take control of your advertising.

Create a campaign that delivers results. Contact us today.

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