Effectv uses insights from first-party Comcast data and multiscreen TV targeting to seamlessly connect auto dealerships and manufacturers to car buyers.
Comcast households, allowing you to reach audiences at scale
average daily time spent with TV, among Comcast households
of all TV viewing happened live in 1H 2021
cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021
The way people buy cars is evolving, which makes it more important to reach consumers in a meaningful way. Through data insights, Effectv connects you with the right customers at the right place and time.
Latest Insights: In this episode of our Auto Series, we break down how to create a winning strategy in a fragmented media landscape.
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Effectv offers a full suite of multiscreen solutions that puts you in front of your customer—whether they’re browsing for their next car or ready to make a purchase.
Identify your audience by segment, income levels, geographies, etc., then deliver your ad across linear TV, streaming, and video on demand.
Explore Audience Targeting & Multiscreen Delivery
Use reporting metrics and attribution tools to optimize marketing strategy and tie your campaign to business results.
Explore Reporting & Attribution
Create deeper connections with consumers through Auto Showroom, an interactive portal that brings your brand to life.
Explore the Auto Showroom
Research
In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.
Automotive
Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."
CASE STUDY
Learn how this dealer generated triple-digit increases in customer conversions.
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Create a campaign that delivers results. Contact us today.
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