Reach car buyers using rich data

Effectv uses insights from first-party Comcast data and multiscreen TV targeting to seamlessly connect auto dealerships and manufacturers to car buyers.

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Comcast households, allowing you to reach audiences at scale


average daily time spent with TV, among Comcast households


of all TV viewing happened live in 1H 2021


cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021

Smarter ads that move cars off the lot

The way people buy cars is evolving, which makes it more important to reach consumers in a meaningful way. Through data insights, Effectv connects you with the right customers at the right place and time.

Latest Insights: In this episode of our Auto Series, we break down how to create a winning strategy in a fragmented media landscape.

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Be seen across every screen

Effectv offers a full suite of multiscreen solutions that puts you in front of your customer—whether they’re browsing for their next car or ready to make a purchase.

Target car buyers with precision

Identify your audience by segment, income levels, geographies, etc., then deliver your ad across linear TV, streaming, and video on demand.

Explore Audience Targeting & Multiscreen Delivery

Gauge campaign performance

Use reporting metrics and attribution tools to optimize marketing strategy and tie your campaign to business results.

Explore Reporting & Attribution

Maximize reach with Auto Showroom

Create deeper connections with consumers through Auto Showroom, an interactive portal that brings your brand to life.
Explore the Auto Showroom

Automotive Insights

The TV Viewership Report For 1H 2021 Research

The TV Viewership Report For 1H 2021

In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.

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Three Takeaways from DMSC Automotive

Three Takeaways from DMSC

Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."

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Three Cross-Tier Strategies to Implement Today

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Utilizing Data-Driven TV as a Full-Funnel Marketing Solution for Auto Advertisers

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New Automotive Marketing Guide

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How to Optimize your Dealership’s Targeted TV Ads

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Rockingham Motors

Learn how this dealer generated triple-digit increases in customer conversions.

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Take control of your advertising.

Create a campaign that delivers results. Contact us today.