Reach car buyers using rich data

Effectv uses insights from first-party Comcast data and multiscreen TV targeting to seamlessly connect auto dealerships and manufacturers to car buyers.

Watch How We Do It

Est. adults reached, enabling audience delivery at scale


Comcast households providing data insights


average daily time spent with TV, among Comcast households


cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Smarter ads that move cars off the lot

The way people buy cars is evolving, which makes it more important to reach consumers in a meaningful way. Through data insights, Effectv connects you with the right customers at the right place and time.

Latest Insights: In this episode of our Auto Series, we break down how to create a winning strategy in a fragmented media landscape.

Watch Now

Be seen across every screen

Effectv offers a full suite of multiscreen solutions that puts you in front of your customer—whether they’re browsing for their next car or ready to make a purchase.

Target car buyers with precision

Identify your audience by segment, income levels, geographies, etc., then deliver your ad across linear TV, streaming, and video on demand.

Explore Audience Targeting & Multiscreen Delivery

Gauge campaign performance

Use reporting metrics and attribution tools to optimize marketing strategy and tie your campaign to business results.

Explore Reporting & Attribution

Maximize reach with Auto Showroom

Create deeper connections with consumers through Auto Showroom, an interactive portal that brings your brand to life.
Explore the Auto Showroom

Automotive Insights

Bridging the Gap Between Linear and Addressable TV Blog

Bridging the Gap Between Linear and Addressable TV

Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.

Read more
Five Tips for Auto Dealers Rethinking Their Advertising Approach  Blog

Five Tips for Auto Dealers Rethinking Their Advertising Approach 

With pressure mounting on the traditional auto dealer business model, Brendan Jackson, Senior Director of Automotive Strategy at Effectv, recently shared his thoughts and offered advice for auto dealers rethinking their advertising strategy.

Read more

What do Car Buyers Want from Automotive Ads? Survey Says…

Read more

A Look Under the Hood at NADA: Auto Advertising’s Vision

Read more

Auto Industry Veterans Share Their Views of the Present and Future

Read more

TV-OTT Convergence: Benefits for Automotive Marketers

Read more


Rockingham Motors

Learn how this dealer generated triple-digit increases in customer conversions.

Read More

Take control of your advertising.

Create a campaign that delivers results. Contact us today.