Reach car buyers using rich data

Effectv uses insights from first-party Comcast data and multiscreen TV targeting to seamlessly connect auto dealerships and manufacturers to car buyers.

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Est. adults potentially reached, enabling audience delivery at scale

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Comcast households providing data insights


average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Smarter ads that move cars off the lot

The way people buy cars is evolving, which makes it more important to reach consumers in a meaningful way. Through data insights, Effectv connects you with the right customers at the right place and time.

Latest Insights: In this episode of our Auto Series, we break down how to create a winning strategy in a fragmented media landscape.

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Be seen across every screen

Effectv offers a full suite of multiscreen solutions that puts you in front of your customer—whether they’re browsing for their next car or ready to make a purchase.

Target car buyers with precision

Identify your audience by segment, income levels, geographies, etc., then deliver your ad across linear TV, streaming, and video on demand.

Explore Audience Targeting & Multiscreen Delivery

Gauge campaign performance

Use reporting metrics and attribution tools to optimize marketing strategy and tie your campaign to business results.

Explore Reporting & Attribution

Maximize reach with Auto Showroom

Create deeper connections with consumers through Auto Showroom, an interactive portal that brings your brand to life.
Explore the Auto Showroom

Automotive Insights

The Auto Industry Has Changed; Your Advertising Strategies Should Too Blog

The Auto Industry Has Changed; Your Advertising Strategies Should Too

The automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. New tech platforms are empowering consumers with alternative ways to navigate the car buying process and allowing them to do it on their own terms.

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2024 Industry Outlook for Modern Automotive Marketers Blog

2024 Industry Outlook for Modern Automotive Marketers

At the tail end of 2023, economic trends such as rising wages and cooling inflation have brought an upward momentum to the automotive industry. Consumers are increasingly inclined towards entering the market for new and used vehicles as they adopt a more optimistic outlook on the future.

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The Evolution of TV Advertising: 3 Ways to Optimize Your Auto Marketing Strategy

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From Slam Dunks to Sold Cars: Leveraging Live Sports to Reach the Right Car Buyers

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Turning the Corner on Automotive Advertising

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Immersive Story

Auto Impact with Multiscreen TV Advertising

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TV Plus Streaming Works For Tier 3 Auto

Learn how this auto dealer received over 1,000 site visits within 30 minutes of their ad airing on TV.

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Take control of your advertising.

Create a campaign that delivers results. Contact us today.