Automotive

Reach car buyers using rich data

Effectv uses insights from first-party Comcast data and multiscreen TV targeting to seamlessly connect auto dealerships and manufacturers to car buyers.

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Comcast households, allowing you to reach audiences at scale

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average daily time spent with TV, among Comcast households

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of all TV viewing happened live in 1H 2021

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cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021

Smarter ads that move cars off the lot

The way people buy cars is evolving, which makes it more important to reach consumers in a meaningful way. Through data insights, Effectv connects you with the right customers at the right place and time.

Latest Insights: In this episode of our Auto Series, we break down how to create a winning strategy in a fragmented media landscape.

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Be seen across every screen

Effectv offers a full suite of multiscreen solutions that puts you in front of your customer—whether they’re browsing for their next car or ready to make a purchase.

Target car buyers with precision

Identify your audience by segment, income levels, geographies, etc., then deliver your ad across linear TV, streaming, and video on demand.

Explore Audience Targeting & Multiscreen Delivery

Gauge campaign performance

Use reporting metrics and attribution tools to optimize marketing strategy and tie your campaign to business results.

Explore Reporting & Attribution

Maximize reach with Auto Showroom

Create deeper connections with consumers through Auto Showroom, an interactive portal that brings your brand to life.
Explore the Auto Showroom

Automotive Insights

The TV Viewership Report For 2H 2021 Research/Report

The TV Viewership Report For 2H 2021

In this issue, the latest data finds growth in live TV consumption and ad exposure data shows 78% of streaming happens on the TV screen, among other insights. Get the latest data and insights to drive advertising campaign success.

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What do Car Buyers Want from Automotive Ads? Survey Says… Blog

What do Car Buyers Want from Automotive Ads? Survey Says…

Advertising creative can heavily influence or even determine car buyers' perceptions of automotive brands. To help auto marketers gain a clearer picture of how consumers respond to various creative ads, Effectv commissioned a survey.

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Blog

A Look Under the Hood at NADA: Auto Advertising’s Vision

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Blog

Auto Industry Veterans Share Their Views of the Present and Future

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Blog

TV-OTT Convergence: Benefits for Automotive Marketers

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Research/Report

New Automotive Marketing Guide

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CASE STUDY

Rockingham Motors

Learn how this dealer generated triple-digit increases in customer conversions.

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Take control of your advertising.

Create a campaign that delivers results. Contact us today.

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