Effectv is an audience delivery company. We use first-party data to target advertisers’ audiences across linear TV, streaming, and video on demand. In addition, advertisers can utilize our in-house creative agency, Mnemonic, to craft compelling messages as well as easily and affordably build campaigns on Effectv Ad Planner, our self-service platform.
A division of Comcast, we have a presence in 66 markets and a reach of 40+ million households that include both Comcast and non-Comcast homes. Effectv is headquartered in NYC.
Effectv maximizes engagement between advertisers and their audiences by creating campaigns that reach them at the right place and time. We utilize household-level data, premium programming across devices, and comprehensive reporting to inform strategies that achieve business goals.