Effectv is an audience delivery company. We use first-party data to target advertisers’ audiences across linear TV, streaming, and video on demand. In addition, advertisers can utilize our in-house creative agency, Mnemonic, to craft compelling messages as well as easily and affordably build campaigns on Effectv Ad Planner, our self-service platform.
As the advertising sales division of Comcast, we have a presence in 66 markets and a reach of 30 million households. Effectv is headquartered in New York City.
Effectv maximizes engagement between advertisers and their audiences by creating campaigns that reach them at the right place and time. We utilize household-level data, premium programming across devices, and comprehensive reporting to inform strategies that achieve business goals.