Comcast households, allowing you to reach audiences at scale
average daily time spent with TV, among Comcast households
of all TV viewing happened live in 1H 2021
cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021
Viewers have more entertainment choices than ever. That’s why we use insights from viewership data to connect you to the right audiences at the right time across every screen.
Latest Insights: In this guide, Changing Tune for Tune-In Advertising, we address industry changes and showcase relevant data for media and entertainment advertisers.
In today’s multiscreen world, reaching your audience has become more complex. Effectv offers a full suite of data-driven, multiscreen solutions that pinpoints the viewers most likely to watch your content and engages them across TV, streaming, and video on demand.
Identify your audience by demographics, behaviors, geographies, and more using first and third-party data.
Target consumers and deliver your message wherever and whenever they’re watching.
With our attribution capabilities, exposure to TV can now be tied to tangible outcomes, including online activity.
As audiences were forced to stay inside due to a global pandemic, they looked to their televisions and connected devices to stay informed and entertained at unprecedented levels. Discover the valuable viewership data findings from Q1 2020.
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.