Media & Entertainment

Set the stage to get everyone watching

Effectv uses insights from Comcast viewership data and TV targeting to engage the right consumers for your programs and increase viewership.

Watch How We Do It
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Comcast households, allowing you to reach audiences at scale

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average daily time spent with TV, among Comcast households

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of all TV viewing happened live in 1H 2021

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cable TV’s share of TV viewing vs. broadcast and premium in 1H 2021

Stand out so audiences tune in

Viewers have more entertainment choices than ever. That’s why we use insights from viewership data to connect you to the right audiences at the right time across every screen.

Latest Insights: In this guide, Changing Tune for Tune-In Advertising, we address industry changes and showcase relevant data for media and entertainment advertisers.

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Stay top of mind with viewers

In today’s multiscreen world, reaching your audience has become more complex. Effectv offers a full suite of data-driven, multiscreen solutions that pinpoints the viewers most likely to watch your content and engages them across TV, streaming, and video on demand.

Data drives strategy

Identify your audience by demographics, behaviors, geographies, and more using first and third-party data.

Explore The comcast advantage

Optimize engagement

Target consumers and deliver your message wherever and whenever they’re watching.

Explore audience targeting & multiscreen delivery

Maximize accountabilty

With our attribution capabilities, exposure to TV can now be tied to tangible outcomes, including online activity.

Explore reporting & attribution

Reach Gamers

Whether you’re promoting a new title release or gaming platform, Effectv can help you reach the audience you’re looking for on premium TV content no matter the device.

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Key Insights

Findings from The TV Viewership Report Research

Findings from The TV Viewership Report

As audiences were forced to stay inside due to a global pandemic, they looked to their televisions and connected devices to stay informed and entertained at unprecedented levels. Discover the valuable viewership data findings from Q1 2020.

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How to Use Streaming Content in a Comprehensive Ad Campaign Streaming

How to Use Streaming Content in a Comprehensive Ad Campaign

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.

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Research

U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers

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Addressable

What Is Addressable Advertising and How Can It Help Boost Business?

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Measurement

The Evolution of Media Measurement

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Research

Mini Report: Women as Audiences and Consumers

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CASE STUDY

Leading TV Network

Read how one network drove a 15.5% lift in conversion for one of its programs.

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