Effectv uses insights from Comcast viewership data and TV targeting to engage the right consumers for your programs and increase viewership.
Est. adults potentially reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
Viewers have more entertainment choices than ever. That’s why we use insights from viewership data to connect you to the right audiences at the right time across every screen.
Latest Insights: In this guide, Changing Tune for Tune-In Advertising, we address industry changes and showcase relevant data for media and entertainment advertisers.
In today’s multiscreen world, reaching your audience has become more complex. Effectv offers a full suite of data-driven, multiscreen solutions that pinpoints the viewers most likely to watch your content and engages them across TV, streaming, and video on demand.
Identify your audience by demographics, behaviors, geographies, and more using first and third-party data.
Target consumers and deliver your message wherever and whenever they’re watching.
Explore audience targeting & multiscreen delivery
With our attribution capabilities, exposure to TV can now be tied to tangible outcomes, including online activity.
Whether you’re promoting a new title release or gaming platform, Effectv can help you reach the audience you’re looking for on premium TV content no matter the device.
Learn more
Blog
Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.
Research/Report
“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.
CASE STUDY
Read how one network drove a 15.5% lift in conversion for one of its programs.
Read MoreWe'll put you in front of the right audience at the right time to drive real results.
