Media & Entertainment

Set the stage to get everyone watching

Effectv uses insights from Comcast viewership data and TV targeting to engage the right consumers for your programs and increase viewership.

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Est. adults potentially reached, enabling audience delivery at scale

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Comcast households providing data insights


average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Stand out so audiences tune in

Viewers have more entertainment choices than ever. That’s why we use insights from viewership data to connect you to the right audiences at the right time across every screen.

Latest Insights: In this guide, Changing Tune for Tune-In Advertising, we address industry changes and showcase relevant data for media and entertainment advertisers.

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Stay top of mind with viewers

In today’s multiscreen world, reaching your audience has become more complex. Effectv offers a full suite of data-driven, multiscreen solutions that pinpoints the viewers most likely to watch your content and engages them across TV, streaming, and video on demand.

Data drives strategy

Identify your audience by demographics, behaviors, geographies, and more using first and third-party data.

Explore The comcast advantage

Optimize engagement

Target consumers and deliver your message wherever and whenever they’re watching.

Explore audience targeting & multiscreen delivery

Maximize accountabilty

With our attribution capabilities, exposure to TV can now be tied to tangible outcomes, including online activity.

Explore reporting & attribution

Reach Gamers

Whether you’re promoting a new title release or gaming platform, Effectv can help you reach the audience you’re looking for on premium TV content no matter the device.

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Key Insights

New and Growing Brands Benefit from TV Added to Their Digital Campaigns Blog

New and Growing Brands Benefit from TV Added to Their Digital Campaigns

Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.

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What Makes TV Ads Memorable? Research/Report

What Makes TV Ads Memorable?

“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.

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The TV Viewership Report For 1H 2022

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Staying On-Air: How TV Advertising Strengthens Brands During Economic Downturn

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How "Audience Intelligence" Enhances TV Advertising Success: Case Study

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A Guide to F.A.S.T.: Free Ad-Supported Streaming TV

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Leading TV Network

Read how one network drove a 15.5% lift in conversion for one of its programs.

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