Political

Share your platform in a powerful way

Using insights from first-party Comcast data, Effectv seamlessly connects candidates to voters across every screen—TV, streaming, and video on demand.

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Comcast households allow you to reach a scaled audience

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of political viewers’ time is spent with ad-insertable cable & VOD

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as much time from viewers is spent on cable news vs. broadcast news

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the amount of audience's time is spent watching TV compared to digital ads

Break through at the ballot box

As the advertising division of Comcast, Effectv connects you with voters at the right place and time. Deliver your message to a targeted audience on every screen across top networks and thousands of programs

Latest Insights: In the Myths of TV News video, we set the record straight on viewership trends that will boost your political strategy.

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Campaigns that deliver

Effectv’s premium video advertising solutions put candidates on the biggest platforms: TV, streaming, and video on demand. It’s easier than ever to reach voters in trusted, brand-safe content at every stage of their decision-making process, so you can make a difference at the polls.

Data-driven voter insights

Find audiences based on geography, demographics, and voter segments, such as those likely to vote, using rich data.

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Target the right constituents

Connect with audiences wherever and whenever they’re watching, on programs from news to entertainment to sports.

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Assess your campaign

Receive a full suite of reporting metrics that provides a complete picture of your ad’s performance.

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Key Insights

Cable TV Ads Impact Election Outcomes Political

Cable TV Ads Impact Election Outcomes

In a comparison of TV ad campaigns accross 28 statewide senate and gubernatorial races during the last election cycle, we found successful campaigns saw higher reach, share of voice, and more.

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Latino Voter Report Political

Latino Voter Report

Latino voters make up a large and growing group that can be decisive at the polls. In this report, learn about Latinos’ voting trends and how to reach them in persuasive and impactful ways.

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Streaming

How to Use Streaming Content in a Comprehensive Ad Campaign

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Research

U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers

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Research

The TV Viewership Report For 1H 2021

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Research

Understanding Asian American Audiences and How to Reach Them

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Take control of your advertising.

Create a campaign that delivers results. Contact us today.

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