Political

Share your platform in a powerful way

Using insights from first-party Comcast data, Effectv seamlessly connects candidates to voters across every screen—TV, streaming, and video on demand.

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Comcast households allow you to reach a scaled audience

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of political viewers’ time is spent with ad-insertable cable & VOD

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as much time from viewers is spent on cable news vs. broadcast news

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the amount of audience's time is spent watching TV compared to digital ads

Break through at the ballot box

As the advertising division of Comcast, Effectv connects you with voters at the right place and time. Deliver your message to a targeted audience on every screen across top networks and thousands of programs

Latest Insights: In the Myths of TV News video, we set the record straight on viewership trends that will boost your political strategy.

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Campaigns that deliver

Effectv’s premium video advertising solutions put candidates on the biggest platforms: TV, streaming, and video on demand. It’s easier than ever to reach voters in trusted, brand-safe content at every stage of their decision-making process, so you can make a difference at the polls.

Data-driven voter insights

Find audiences based on geography, demographics, and voter segments, such as those likely to vote, using rich data.

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Target the right constituents

Connect with audiences wherever and whenever they’re watching, on programs from news to entertainment to sports.

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Assess your campaign

Receive a full suite of reporting metrics that provides a complete picture of your ad’s performance.

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Key Insights

Multiscreen Campaigns Deliver for Political Advertisers Marketing

Multiscreen Campaigns Deliver for Political Advertisers

Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.

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AAPI Voter Report Diversity, Equality, and Inclusion

AAPI Voter Report

The Asian American and Pacific Islander (AAPI) population makes up a growing voter segment. In this report, we'll delve into demographics, review voting trends, discuss successful outreach strategies, and look at TV viewing habits.

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Marketing

Best Practices for Political Advertising TV Campaign Success

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Political

Latino Voter Report

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Political

Cable TV Ads Impact Election Outcomes

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Streaming

How to Use Streaming Content in a Comprehensive Ad Campaign

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Take control of your advertising.

Create a campaign that delivers results. Contact us today.

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