Using insights from first-party Comcast data, Effectv seamlessly connects candidates to voters across every screen—TV, streaming, and video on demand.
Comcast households allow you to reach a scaled audience
of political viewers’ time is spent with ad-insertable cable & VOD
as much time from viewers is spent on cable news vs. broadcast news
the amount of audience's time is spent watching TV compared to digital ads
As the advertising division of Comcast, Effectv connects you with voters at the right place and time. Deliver your message to a targeted audience on every screen across top networks and thousands of programs
Latest Insights: In the Myths of TV News video, we set the record straight on viewership trends that will boost your political strategy.
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Effectv’s premium video advertising solutions put candidates on the biggest platforms: TV, streaming, and video on demand. It’s easier than ever to reach voters in trusted, brand-safe content at every stage of their decision-making process, so you can make a difference at the polls.
Find audiences based on geography, demographics, and voter segments, such as those likely to vote, using rich data.
Connect with audiences wherever and whenever they’re watching, on programs from news to entertainment to sports.
Explore Audience Targeting & Multiscreen Delivery
Receive a full suite of reporting metrics that provides a complete picture of your ad’s performance.
Marketing
Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.
Diversity, Equality, and Inclusion
The Asian American and Pacific Islander (AAPI) population makes up a growing voter segment. In this report, we'll delve into demographics, review voting trends, discuss successful outreach strategies, and look at TV viewing habits.
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