Est. adults reached, enabling audience delivery at scale
of political viewers’ time is spent with ad-insertable cable & VOD
as much time from viewers is spent on cable news vs. broadcast news
the amount of audience's time is spent watching TV compared to digital ads
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Latest Insights: In the Myths of TV News video, we set the record straight on viewership trends that will boost your political strategy.
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Reaching the modern voter requires balance – and news is not enough. Advertisers looking to sway voters need to identify where they can optimize their budgets and allocate funding accordingly — it’s all about balance.
As midterm elections draw near, it should come as no surprise when political ads flood TV commercial breaks. Traditional TV has long served as the foundation for many successful political ad campaigns. But new research reveals that political advertisers who rely solely on traditional TV – particularly, cable news channels – are likely to be missing out on some audiences.