Share your platform in a powerful way

Using insights from first-party Comcast data, Effectv seamlessly connects candidates to voters across every screen—TV, streaming, and video on demand.

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Est. adults reached, enabling audience delivery at scale


of political viewers’ time is spent with ad-insertable cable & VOD


as much time from viewers is spent on cable news vs. broadcast news


the amount of audience's time is spent watching TV compared to digital ads

Break through at the ballot box

As the advertising division of Comcast, Effectv connects you with voters at the right place and time. Deliver your message to a targeted audience on every screen across top networks and thousands of programs

Latest Insights: In the Myths of TV News video, we set the record straight on viewership trends that will boost your political strategy.

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Campaigns that deliver

Effectv’s premium video advertising solutions put candidates on the biggest platforms: TV, streaming, and video on demand. It’s easier than ever to reach voters in trusted, brand-safe content at every stage of their decision-making process, so you can make a difference at the polls.

Data-driven voter insights

Find audiences based on geography, demographics, and voter segments, such as those likely to vote, using rich data.

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Target the right constituents

Connect with audiences wherever and whenever they’re watching, on programs from news to entertainment to sports.

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Assess your campaign

Receive a full suite of reporting metrics that provides a complete picture of your ad’s performance.

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Key Insights

Black Voters Report Research/Report

Black Voters Report

Uncover Black voters' political leanings and media consumption habits with the Black Voters Report. Download now for critical insights for your campaigns.

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New Data Shows TV Plus Streaming Provides the Most Bang for Political Ad Bucks Blog

New Data Shows TV Plus Streaming Provides the Most Bang for Political Ad Bucks

Reaching the modern voter requires balance – and news is not enough. Advertisers looking to sway voters need to identify where they can optimize their budgets and allocate funding accordingly — it’s all about balance.

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Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers

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Maximizing the Impact of Your TV Ad Dollars in ’22

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Multiscreen Campaigns Deliver for Political Advertisers

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Best Practices for Political Advertising TV Campaign Success

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Create a campaign that delivers results. Contact us today.

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