Political

Share your platform in a powerful way

Using insights from first-party Comcast data, Effectv seamlessly connects candidates to voters across every screen—TV, streaming, and video on demand.

Watch How We Do It
0*

Est. adults reached, enabling audience delivery at scale

0%

of political viewers’ time is spent with ad-insertable cable & VOD

0x

as much time from viewers is spent on cable news vs. broadcast news

0x

the amount of audience's time is spent watching TV compared to digital ads

Break through at the ballot box

As the advertising division of Comcast, Effectv connects you with voters at the right place and time. Deliver your message to a targeted audience on every screen across top networks and thousands of programs

Latest Insights: In the Myths of TV News video, we set the record straight on viewership trends that will boost your political strategy.

Watch Now

Campaigns that deliver

Effectv’s premium video advertising solutions put candidates on the biggest platforms: TV, streaming, and video on demand. It’s easier than ever to reach voters in trusted, brand-safe content at every stage of their decision-making process, so you can make a difference at the polls.

Data-driven voter insights

Find audiences based on geography, demographics, and voter segments, such as those likely to vote, using rich data.

Explore The Comcast Advantage

Target the right constituents

Connect with audiences wherever and whenever they’re watching, on programs from news to entertainment to sports.

Explore Audience Targeting & Multiscreen Delivery

Assess your campaign

Receive a full suite of reporting metrics that provides a complete picture of your ad’s performance.

Explore Reporting & Attribution

Key Insights

New Data Shows TV Plus Streaming Provides the Most Bang for Political Ad Bucks Blog

New Data Shows TV Plus Streaming Provides the Most Bang for Political Ad Bucks

Reaching the modern voter requires balance – and news is not enough. Advertisers looking to sway voters need to identify where they can optimize their budgets and allocate funding accordingly — it’s all about balance.

Read more
TV + Streaming are the Perfect Running Mates for Political Campaigns Blog

TV + Streaming are the Perfect Running Mates for Political Campaigns

As midterm elections draw near, it should come as no surprise when political ads flood TV commercial breaks. Traditional TV has long served as the foundation for many successful political ad campaigns. But new research reveals that political advertisers who rely solely on traditional TV – particularly, cable news channels – are likely to be missing out on some audiences.

Read more
Blog

Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers

Read more
Blog

Maximizing the Impact of Your TV Ad Dollars in ’22

Read more
Blog

Multiscreen Campaigns Deliver for Political Advertisers

Read more
Blog

Best Practices for Political Advertising TV Campaign Success

Read more

Take control of your advertising.

Create a campaign that delivers results. Contact us today.

Talk to an expert