Share your platform in a powerful way

Using insights from first-party Comcast data, Effectv seamlessly connects candidates to voters across every screen—TV, streaming, and video on demand.

0 *

Est. adults potentially reached, enabling audience delivery at scale

0 %

of political viewers’ time is spent with ad-insertable cable & VOD

0 x

as much time from viewers is spent on cable news vs. broadcast news

0 x

the amount of audience's time is spent watching TV compared to digital ads

Break through at the ballot box

As the advertising division of Comcast, Effectv connects you with voters at the right place and time. Deliver your message to a targeted audience on every screen across top networks and thousands of programs

Latest Insights: In the Myths of TV News video, we set the record straight on viewership trends that will boost your political strategy.

Watch Now

Campaigns that deliver

Effectv’s premium video advertising solutions put candidates on the biggest platforms: TV, streaming, and video on demand. It’s easier than ever to reach voters in trusted, brand-safe content at every stage of their decision-making process, so you can make a difference at the polls.

Data-driven voter insights

Find audiences based on geography, demographics, and voter segments, such as those likely to vote, using rich data.

Explore The Comcast Advantage

Target the right constituents

Connect with audiences wherever and whenever they’re watching, on programs from news to entertainment to sports.

Explore Audience Targeting & Multiscreen Delivery

Assess your campaign

Receive a full suite of reporting metrics that provides a complete picture of your ad’s performance.

Explore Reporting & Attribution

Key Insights

Voter Report Series for Political Advertising Research/Report

Voter Report Series for Political Advertising

Voter Report Series: Valuable Insights for Your Political Campaign

Read more
LGBTQ+ Voters Report Research/Report

LGBTQ+ Voters Report

Uncover LGBTQ+ voters' political leanings and media consumption habits with the LGBTQ+ Voters Report. Download now for critical insights for your campaigns.

Read more

Four Ways Political Advertisers Should Be Using Addressable TV Advertising in 2024

Read more

Why Reaching Women Voters Might Be the Winning Factor in the 2024 Election

Read more

Women Voters Report

Read more

How a Political Candidate Built Immediate Affinity and Won

Read more

Take control of your advertising.

Create a campaign that delivers results. Contact us today.

Talk to an expert