Not All Attention is Created Equal

Watch this discussion of attention & its role in advertising effectiveness to learn what the experts recommend for harnessing TV's ability to captivate viewers.


There is so much demand for the attention of a consumer at all times. You need to know that you’ve got your active and engaged consumer ready for your message.

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Effectv In Focus

In Focus is Effectv’s monthly webcast and podcast series. With each episode, marketers hear from industry experts, gain valuable advertising insights and learn how to make campaigns more efficient and effective.