The Evolution of TV Advertising: 3 Ways to Optimize Your Auto Marketing Strategy

At this year’s ASOTU CON, Dawn Williamson, Effectv Head of Sales Dev, discussed how auto advertisers can prepare for the future of TV advertising.


There is so much demand for the attention of a consumer at all times. You need to know that you’ve got your active and engaged consumer ready for your message.

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Effectv In Focus

In Focus is Effectv’s monthly webcast and podcast series. With each episode, marketers hear from industry experts, gain valuable advertising insights and learn how to make campaigns more efficient and effective.