As premium TV content proliferates across platforms and services, viewers are finding that the content discovery process is fragmented. In fact, over half of U.S. viewers stated that the difficulty in finding new content can be frustrating, leading them to rewatch something they’ve already seen.
A new report from Comcast Advertising explores how audiences are navigating the content discovery process today. The research aims to help content owners and streaming platforms understand the process to help inform them on how it can be improved for audiences and, ultimately, the brands trying to reach them.
Download the Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content report to learn more.
