Overview:
Knies, Helland & McPherson, Attorneys at Law (KHM Law), are well-respected lawyers with decades of combined experience handling traditional divorces, custody matters, mediation, divorce coaching, and other a la carte services. The firm also has extensive experience in military family law.
KHM Law partnered with Effectv to advertise the opening of its first location in Colorado Springs, CO. In 2023, KHM Law opened a second location in Douglas County, CO and continued to partner with Effectv to promote its brand to new potential clients. Being a high-asset attorney office, the firm decided to focus on affluent audiences.
Strategy:
Partnering with Effectv, KHM Law utilized Comcast aggregated first-party data insights to target affluent households across all devices and platforms. Combining traditional and streaming TV, the firm was able to focus on specific geographies to generate the greatest opportunity for ROI. Additionally, KHM Law produced new, engaging creative to drive action among key demographics.
“Effectv has been a great partner to promote our brand and help educate potential customers about our practice and services.”
KHM Law, Managing Partner
Results:
In Q1 of 2023, KHM Law was able to reach 57% of its target audience in the Denver communities nearest its new location with an average frequency of 4.2.1
When asked what contributed to the firm’s success, KHM Law’s managing partner responded, “Effectv has been a great partner to promote our brand and help educate potential customers about our practice and services.”
Source:
1. Comcast Aggregated Viewership Data combined with Ad Exposure Data. Date: Q1: 1/23 – 3/27 & geography: Market is Denver. Target as defined by Experian: LIFT-Lifestyle Segment is A Power Elite