Woman browsing movie options on smartphone in front of TV

AUDIENCE FOCUS

How advertising should be done

Effectv, Comcast’s advertising division, uses targeting and data to engage your potential customers on every screen, from streaming to linear TV. Drive tangible results when you reach the right people with the right message at the right time.

Brand, meet your perfect customer

When the right customer sees the right ad, that’s how you make an impression.

  • Est. 96 million*
    U.S. Adults

Reach an audience that spans 66 markets in the country, encompassing both Comcast and non-Comcast homes.
*Estimate based on U.S. census of broadband subscriber households in Comcast-represented U.S. counties.

Man on city street smiling at bright ad on phone screen during commute
Man on city street smiling at bright ad on phone screen during commute Two young women talking and laughing on a bus
  • 300+ targetable
    audience segments

Effectv uses data from 30 million Comcast households to connect you with your desired audiences – whether they’re fashionistas, car buyers, or anyone in between.

Explore the Comcast Advantage

Two young women talking and laughing on a bus

Stand out from the crowd

Make your messaging connect.

The quality of your creative matters. A unique, entertaining, and clear campaign maximizes engagement and builds lasting connections with your target audience.

Mnemonic is our full-service, in-house creative agency. Their award-winning creative geniuses can help build your brand and tell your story in a way that resonates.

Make A Splash with Mnemonic

Be here, there and everywhere

Your customers are using TVs, smartphones, laptops, and tablets (sometimes all at the same time!)—so it’s important for you to get in front of them wherever and whenever they’re watching.

Effectv helps you build multiscreen campaigns across TV, digital, and streaming platforms, so your ads show up on the programs your customers watch, love, and binge every day.

Zero in on targeting & delivery

Woman working from cafe Dad reading to toddler son from tablet
Woman watching TV and eating popcorn on couch Young man gaming on the go
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greater ad recall with multiscreen delivery

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TV programs available

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viewing hours in 2020

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networks across all platforms and devices

Don’t just take our word for it

Performance is more important than ever, and you need to prove that your advertising is making an impact on your business.

Effectv provides a full set of engagement metrics and proof-of-performance data, so you have unparalleled control over your campaign.

Marketer checking on her ad campaign's performance on laptop
Marketer checking on her ad campaign's performance on laptop Man putting his feet up while working on a laptop

It’s easier than ever to understand what’s working, how to optimize campaigns for maximum ROI, and how your marketing efforts are tracking against actual business results.

Dig Into Reporting & Attribution

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