Food Depot started as a single supermarket location in Stockbridge, Georgia, in 1975 and has since expanded to a chain of 42 stores throughout the state. The chain has been advertising with Effectv for 15+ years. What started as simple cable advertising has evolved into a comprehensive multiscreen strategy.
Food Depot currently runs an annual multiscreen, data-driven campaign with Effectv. It takes advantage of Effectv Premiere, which enables advertisers to purchase premium inventory in advance of the following year. The chain also works with our full-service creative agency, Mnemonic, to produce compelling spots.
Food Depot’s Vice President, Jamey Leseueur, is happy with the results he’s seen from the campaign. Effectv Premiere has enabled Food Depot to run more ads as well as increase reach and frequency. Leseueur also reported higher web traffic and credited this to the Effectv campaign.
Leseueur notes that partnership is key in successful advertising, and he sees Effectv as a valuable advertising partner. “I feel like the relationship that we at Food Depot have with Effectv now is better than it’s ever been,” he said.