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Research

TV Generates More Consumer Recall and Purchase Intent

For many viewers who came of age in the Television Era (specifically the 1950s to the early 2000s), TV ads have as special a place in their memories as their favorite TV shows. But what makes one's favorite ads so memorable? ...

Data

New and Growing Brands Benefit from TV Added to Their Digital Campaigns

Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy. ...

Political

TV + Streaming are the Perfect Running Mates for Political Campaigns

As midterm elections draw near, it should come as no surprise when political ads flood TV commercial breaks. Traditional TV has long served as the foundation for many successful political ad campaigns. But new research reveals that political advertisers who rely solely on traditional TV – particularly, cable news channels – are likely to be missing out on some audiences. ...

Diversity, Equality, and Inclusion

Effectv and Broadway Across America Grow Hispanic Theater Audience in Boston, Expand the Effort to Other Markets

How do you engage Hispanic audiences with live theater that takes place before, during, and long after Hispanic Heritage Month? Comcast Advertising’s Effectv division and its client Broadway Across America have done just that in Boston. And the effort is expanding to other markets as well. MediaVillage’s Simon Applebaum recently connected with Stacy Griffin, Effectv’s Northeast Sales Manager, to get the campaign details and the results so far. ...

Data

How "Audience Intelligence" Enhances TV Advertising Success: Case Study

Advertisers increase reach, frequency, and immediate website traffic with the help of Effectv Audience Intelligence scheduling. ...