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Streaming

Glossary of Streaming TV & Video Advertising Terms

Have questions about common video marketing & streaming TV industry terms? Get up to speed on important definitions using this glossary. ...

Automotive

Five Tips for Auto Dealers Rethinking Their Advertising Approach 

With pressure mounting on the traditional auto dealer business model, Brendan Jackson, Senior Director of Automotive Strategy at Effectv, recently shared his thoughts and offered advice for auto dealers rethinking their advertising strategy. ...

Automotive

What do Car Buyers Want from Automotive Ads? Survey Says…

Advertising creative can heavily influence or even determine car buyers' perceptions of automotive brands. To help auto marketers gain a clearer picture of how consumers respond to various creative ads, Effectv commissioned a survey. ...

Gaming

3 Ways Advertisers Can Reach Diverse Audiences of Gamers

As highlighted at the recent IAB Playfronts event, many of today’s most sought-after audiences have lived their entire lives with gaming as a core portion of their entertainment menu, right up there with TV, movies, and music. Learn the three reasons why advertisers should reach gamers with multiscreen solutions. ...

Sports

The Sports Replay: A Campaign Analysis of Sports Advertising

Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period. ...