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Measurement

Local Cable Has Always Been Valuable for Advertisers. Now We Can Prove it.

Explore Local Cable Has Always Been Valuable for Advertisers. Now We Can Prove it.
Political

How to Reach Hispanic and Latino Voters in 2024

Hispanic voters are one of the most influential voter groups in the United States. There are projected to be 36.2 million eligible Hispanic voters for the November 2024 election cycle, a 153% increase since the 2000 election cycle. Latinos are the largest of any ethnic voter group, making it essential for political advertisers to understand and reach this audience during this election cycle and beyond. ...

Political

How to Reach Diverse Voter Groups in 2024

As the November 2024 general election quickly approaches, political advertisers representing campaigns at the national, state, and local levels are busy strategizing how to make the most of their budgets to deliver the most powerful and persuasive messages. ...

Research

Breaking Through the Noise: Advertising during an Election Year as Non-Political Brand

The 2024 political advertising season is shaping up to be the most expensive in history. And with so many political ad dollars in play, non-political brands may find it more difficult to stand out in a loud political climate. ...

Research

Advertising During the Summer Can Help Increase Your Share of Voice

Can advertising through the summer increase your market advantage? Discover the competitive benefits of staying on air & capturing audience attention. ...

Sports

Scoring Audiences with Sports TV Advertising

Sports bring in loyal audiences who tend to tune in regardless of how their favorite team is faring. And with its continued expansion into streaming, sports fans have more opportunity to engage with the content they enjoy. ...