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It’s the most wonderful time of the year and new research highlights the importance of holiday programming. Whether it’s watching a live holiday special on TV or streaming a classic Christmas movie from a mobile phone, holiday programming remains a fundamental way for advertisers to reach their audiences. ...
Reaching the modern voter requires balance – and news is not enough. Advertisers looking to sway voters need to identify where they can optimize their budgets and allocate funding accordingly — it’s all about balance. ...
The cookie demise creates a challenge for marketers who have relied heavily on third-party data to inform their strategies and they’ve been preparing for its deprecation ever since Apple and Google announced a plan to phase out third-party tracking cookies in 2020. ...
Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution. ...
Learn how DTC & Performance Marketers reach new audiences and drive brand growth with TV advertising. ...
