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Political

Why Reaching Women Voters Might Be the Winning Factor in the 2024 Election

Explore Why Reaching Women Voters Might Be the Winning Factor in the 2024 Election
Data

How to Enhance Your 2024 Political TV Advertising Strategy

In a competitive political landscape, a strong advertising strategy is necessary to stand out. Learn how multiscreen can help you optimize your campaigns. ...

Data

Benefits of Long-Term Advertising for Brand Building

How does a consistent multiscreen TV strategy fill your sales funnel? Is always-on marketing right for you? Check out our insights & tips for your campaign. ...

Automotive

From Slam Dunks to Sold Cars: Leveraging Live Sports to Reach the Right Car Buyers

In the automotive industry, strong community relationships are the ultimate fuel for sales. Dealerships show up in their communities as significant employers, sponsors of sports teams, supporters of local causes, and engaged neighbors. And, strategic advertising helps them ensure that potential customers know about those commitments. ...

Research

Job Recruitment Ads Drive Overall Brand Awareness

Building a strong brand is a multifaceted effort. It often begins with having the right people in place in each area of the organization. Achieving that takes a strong job recruitment plan. ...

Team

From Military to Media and Advertising: Meet Effectv's First 'Hiring our Heroes' Fellow

Comcast welcomed a new cohort of “Hiring Our Heroes” corporate fellows and the very first fellow with Effectv. The 12-week internal program provides a bridge to service members transitioning out of the military with hands-on experience working in the private sector. ...