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Five Tips for Auto Dealers Rethinking Their Advertising Approach 

Explore Five Tips for Auto Dealers Rethinking Their Advertising Approach 

The Sports Replay: A Campaign Analysis of Sports Advertising

Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period. ...


Auto Industry Veterans Share Their Views of the Present and Future

Automotive industry experts share their thoughts and opinions about how the industry got where it is today, and how it’s likely to change in 2022 and beyond. ...


Pandemic-Professional-Parent Skills: A Reflection on Lessons Learned From a Mom in the Media Industry

Karen Babcock, VP of planning and monetization at Comcast Advertising, looks back at the skills she has gained as a parent and a professional during the pandemic. ...

Customer Experience

How Marketers Can Cultivate Better Customer Experience Through Navy SEAL Principles

Marketers that distinguish themselves via customer-centric experiences develop trust with consumers and occupy the rarefied air of "favorite" or "preferred" in the customer's mind. ...


Best Practices for Political Advertising TV Campaign Success

Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns. ...