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Political

Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers

Explore Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers
Streaming

Glossary of Streaming TV & Video Advertising Terms

Have questions about common video marketing & streaming TV industry terms? Get up to speed on important definitions using this glossary. ...

Sports

The Sports Replay: A Campaign Analysis of Sports Advertising

Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period. ...

Political

Maximizing the Impact of Your TV Ad Dollars in ’22

There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year. ...

Automotive

A Look Under the Hood at NADA: Auto Advertising’s Vision

Anthony Jingoli, Regional Director of Automotive at Effectv, shares his vision for the auto industry at the National Auto Dealers Association Show. ...

Marketing

Multiscreen Campaigns Deliver for Political Advertisers

Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters. ...