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Four Ways Political Advertisers Should Be Using Addressable TV Advertising in 2024

Explore Four Ways Political Advertisers Should Be Using Addressable TV Advertising in 2024

Winning Sports Advertising Strategies for the Agency Media Buyer

Sports advertising helps agencies, big or small, beat market fragmentation and harness the reach of live sporting events to make their clients’ brands stand out among sports fans, one of the most diverse and passionate audiences in today’s media landscape. ...


Multiscreen TV Strategies to Maximize Reach

From traditional TV and subscription-based streaming platforms to free ad-supported streaming TV (FAST) and genre-specific apps, advertisers have ample access to viewers. But in the heavily saturated video landscape, brands need to diversify their advertising approach to find and reach the right audiences. ...


How to Enhance Your 2024 Political TV Advertising Strategy

In a competitive political landscape, a strong advertising strategy is necessary to stand out. Learn how multiscreen can help you optimize your campaigns. ...


Benefits of Long-Term Advertising for Brand Building

How does a consistent multiscreen TV strategy fill your sales funnel? Is always-on marketing right for you? Check out our insights & tips for your campaign. ...


From Slam Dunks to Sold Cars: Leveraging Live Sports to Reach the Right Car Buyers

In the automotive industry, strong community relationships are the ultimate fuel for sales. Dealerships show up in their communities as significant employers, sponsors of sports teams, supporters of local causes, and engaged neighbors. And, strategic advertising helps them ensure that potential customers know about those commitments. ...