Blog

Stay up to date on the latest trends, events, and resources that grow business.

Filter by
Automotive

Top Three Opportunities for Auto Marketers

Ahead of the NADA Conference in Las Vegas, four members of Effectv’s Automotive Advisory Council shared their insights on advanced advertising, the next generation of car buyers, and alternative fuel vehicles ...

DE&I

You Need More Mentoring Right Now. Here’s How to Get It

Mentoring is a proven way to navigate challenges and increase workplace opportunity, including career advancement. But how do you find the right mentor? And how do you make the relationship work when you can’t grab a cup of coffee and look each other in the eye? Here are tips on getting the most out of mentoring, no matter what your current situation. ...

Media & Entertainment

World Television Day: A Modern TV Primer

We all know TV isn’t what it used to be. But what does “TV” mean in 2020? In honor of World Television Day, we’re taking a look at viewers’ opinions and the range of TV services available today. ...

Automotive

TV’s Effect on Dealership Digital Engagement

For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming a hot commodity as commuters moved away from public transport options. What’s more? ...

Automotive

Three Cross-Tier Strategies to Implement Today

There are numerous challenges affecting the automotive industry across tiers, however there are many opportunities and strategies auto marketers can implement today. ...