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Data

Data-Driven Decisions: Big Advantages for Small Businesses

Explore Data-Driven Decisions: Big Advantages for Small Businesses
Sports

The Sports Replay: A Campaign Analysis of Sports Advertising

Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period. ...

Marketing

Best Practices for Political Advertising TV Campaign Success

Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns. ...

Education

Everywhere the Consumer is: An Education Campaign Analysis

An analysis of a cross-platform campaign for a community college shows how viewing that extends across content and devices delivers results. ...

Automotive

TV-OTT Convergence: Benefits for Automotive Marketers

Automotive consumer behaviors are evolving against a backdrop of high demand, low supply, and even lower levels of customer loyalty. Automotive advertisers and marketers should ask themselves three questions when it comes to TV-OTT convergence... ...

Marketing

Something Old or Something New? Why TV Plus Streaming is the Marriage for You

Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party or third-party? One of the most challenging choices is how to make the most of video advertising – that is, how to balance traditional TV (the “old” way) with streaming (the “new” way). ...