Effectv combines advanced targeting capabilities with premium TV content across screens so you can serve the best possible experience to your audience, no matter how or where they’re watching.
Audience Targeting
Reach a specific audience to get the most out of your advertising. Effectv layers first-party Comcast data with third-party geographic, demographic, and psychographic insights to provide the accuracy and agility for your marketing campaigns to succeed.
Tailor delivery of your message based on geography to allow for scalability and flexibility.
Deliver messages at a hyper-local, regional, multi-market, or national level with a single media buy, including expansion beyond the Comcast footprint.
Deploy variations of the same ad to different geographic locations to ensure your customers are seeing the most relevant possible message.
Serve the right message at a household level to audiences defined by characteristics like demographics, psychographics, and geography.
Deliver targeted impressions to Comcast households matching a specific audience segment across linear TV, video on demand, and streaming within a single campaign, maximizing reach to all screens and devices.
Deliver different creative messages to different audience segments at the household level within a single campaign. For example, an auto brand can deliver a minivan ad to households with young families, a luxury ad to households with high home values, and a general brand ad to all other households in the chosen DMA.
Media and entertainment clients can target Xfinity households matching a requested audience segment with specific messaging in the X1 program guide.
Reach audiences by targeting your advertising according to the programs they’re watching.
Access the most popular content, from live events and sports to news and entertainment.
Our anonymized, first-party data shows what and when people are watching, which drives smarter campaign planning.
Audience Targeting
Effectv reaches approximately 96 million adults across 60+ markets.* Our reach includes both Comcast and non-Comcast homes (via affiliate TV distributors like Spectrum, Cox, Verizon, AT&T, Dish, and more) as well as broadband-only homes, so you can engage the audience that matters to you. Click below to get a full breakdown of demographic data, zone-by-zone.
*Estimate based on U.S. census of broadband subscriber households in Comcast-represented U.S. counties.
Multiscreen Delivery
Your customers are watching content on TV, laptops, tablets, and mobile. Effectv provides a seamless experience across devices and screens, so you can capture demand more efficiently, tailor your message, and drive more effective customer connections.
The average Comcast household watches 6.5 hours of live and time‑shifted TV daily. That’s a wide window of opportunity for your brand to connect and deliver the right story to your most important customers across our 60+ markets.
Use expanded targeting options to make sure you’re always serving the most relevant, personalized ads to your customers by:
Get exclusive access to 23+ million internet subscribers using Xfinity.com to stream long- and short-form videos, check email, manage their accounts, read the latest news, and more through streaming video ad placement, well-positioned banner ads, and text links.
RESEARCH/REPORT
Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertising reach.
Download the report
RESEARCH/REPORT
In this mini report, learn about the diversity, buying power, purchasing behaviors, viewing habits, and advertising preferences of Hispanic consumers and audiences.
DOWNLOAD THE REPORT
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Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.
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We’ll put you in front of the right audience at the right time to drive real results.
Let’s connect, whether you have questions or
are ready to create the right campaign for your business