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Research/Report

The TV Viewership Report For 2H 2022

As new streaming platforms and apps enter the multiscreen TV landscape, viewers have many options when it comes to accessing content. With traditional TV and streaming convergence and consumer choice at an all-time high, advertisers must adapt their strategies to find and reach their audiences effectively.

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How TV + Streaming Reach More Auto Buyers Together
Infographic

How TV + Streaming Reach More Auto Buyers Together

TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.

March Madness: A Slam Dunk for Advertisers
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March Madness: A Slam Dunk for Advertisers

People go mad for march madness and new research reveals why TV advertisers do, too. In 2022, 65% of U.S. households tuned into March Madness programming, highlighting the widespread attraction of the series.

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5 Advertising Musts for 2023, According to Marketing Leaders

Read more about 5 Advertising Musts for 2023, According to Marketing Leaders
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TV Generates More Consumer Recall and Purchase Intent

Read more about TV Generates More Consumer Recall and Purchase Intent
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'Tis the Season to Reach Your Audience

Read more about 'Tis the Season to Reach Your Audience
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Holiday Programming Across Screens [Infographic]

Read more about Holiday Programming Across Screens [Infographic]

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