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Start Spreading the News: Cable & FAST Are Better Together

For many advertisers, news programming offers a trusted and effective environment. But some brands avoid it, convinced that proximity to unpredictable news coverage will unwittingly associate them with controversial or negative content. However, research shows that these fears are unfounded.

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March Madness: A Slam Dunk for Advertisers
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March Madness: A Slam Dunk for Advertisers

People go mad for March Madness and new research reveals why TV advertisers do, too. In 2024, 71% of U.S. households tuned into March Madness programming, with each household watching an average of 10.5 hours over the course of the tournament, highlighting the widespread attraction of the event.

Following the Fandom: Reaching Sports Fans at Every Level
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Following the Fandom: Reaching Sports Fans at Every Level

Live sports keep audiences on the edge of their seats all year long. In fact, around 88% of Comcast households watch live sports throughout the year, and these households spend an average of 23 hours per month watching live sports.

Research/Report

Behind the Remote: A Deep Dive into Sports Viewership & Fandom

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Feasting on Ads Across All Screens [Infographic]

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The Sports Replay: A Campaign Analysis of Sports Advertising

Read more about The Sports Replay: A Campaign Analysis of Sports Advertising
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Why News Advertising is Good for Brands

Read more about Why News Advertising is Good for Brands

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