Insights

Research/Report

The TV Viewership Report For 1H 2022

Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertising reach.

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Staying On-Air: How TV Advertising Strengthens Brands During Economic Downturn
Blog

Staying On-Air: How TV Advertising Strengthens Brands During Economic Downturn

During times of economic downturn, it’s critical that businesses think cautiously about how and where their spending is distributed. When economic challenges present themselves on a global scale, it’s important to recognize where your audience is and how to reach them. Whether it be through creative messaging or allocating funds to advanced TV advertising channels, continuing to invest in advertising remains a crucial component of maintaining brand awareness.

Benefits of a Continuous TV Advertising Strategy
Blog

Benefits of a Continuous TV Advertising Strategy

You’ve probably heard “consistency is key” – and it’s true! Consistency is fundamental to achieving many business goals and ultimate success. Effectv compiled data and insights from thousands of Effectv advertising campaigns, 400+ Effectv Ad Planner campaigns, and a handful of case studies to understand the benefits of consistency in TV advertising. Here’s what we found on the benefits of continuous TV advertising.

Video

Reaching LGBTQ+ Audiences and Fostering Inclusion

Read more about Reaching LGBTQ+ Audiences and Fostering Inclusion
Research/Report

The 2022 Comcast Advertising Report

Read more about The 2022 Comcast Advertising Report
Blog

3 Ways Advertisers Can Reach Diverse Audiences of Gamers

Read more about 3 Ways Advertisers Can Reach Diverse Audiences of Gamers
Immersive Story

Creative Drives Response

Read more about Creative Drives Response

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