Feasting on Ads Across All Screens [Infographic]
Thanksgiving sets the stage for the holiday shopping season, providing advertisers with a unique opportunity to engage viewers across screens during Thanksgiving week.
For years, audience numbers for local cable and local broadcast have been underreported, depreciating the power they hold in reaching viewers. Measurement based on “panel-only” data had resulted in an under-counting of audience and impression availability.
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Thanksgiving sets the stage for the holiday shopping season, providing advertisers with a unique opportunity to engage viewers across screens during Thanksgiving week.
Five years ago, The TV Viewership Report was developed to help marketers make informed TV ad buying decisions by providing a deeper look at traditional TV viewing habits. In an effort to keep up with the evolving multiscreen TV landscape, the report has grown to include streaming consumption habits and analyses of multiscreen TV ad campaigns.
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