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Everywhere the Consumer is: An Education Campaign Analysis

An analysis of a cross-platform campaign for a community college shows how viewing that extends across content and devices delivers results.

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TV-OTT Convergence: Benefits for Automotive Marketers
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TV-OTT Convergence: Benefits for Automotive Marketers

Automotive consumer behaviors are evolving against a backdrop of high demand, low supply, and even lower levels of customer loyalty. Automotive advertisers and marketers should ask themselves three questions when it comes to TV-OTT convergence...

Something Old or Something New? Why TV Plus Streaming is the Marriage for You
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Something Old or Something New? Why TV Plus Streaming is the Marriage for You

Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party or third-party? One of the most challenging choices is how to make the most of video advertising – that is, how to balance traditional TV (the “old” way) with streaming (the “new” way).

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Find Your Fans: Debunking Five Myths About Sports Advertising

Read more about Find Your Fans: Debunking Five Myths About Sports Advertising
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Rocking the Rainbow: The Purposeful Way to Celebrate Pride

Read more about Rocking the Rainbow: The Purposeful Way to Celebrate Pride
Research/Report

How Telehealth Advertisers Can Stand Out

Read more about How Telehealth Advertisers Can Stand Out
Research/Report

U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers

Read more about U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers

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