Insights

Immersive Story: Creative Drives Response

Effectv conducted a study to help marketers better understand how different types of commercial creatives affected viewer response in terms of perception and engagement. Learn how a data-informed approach to campaign creative can positively impact your campaigns.

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Best Practices for Political Advertising TV Campaign Success

Read more about Best Practices for Political Advertising TV Campaign Success
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Everywhere the Consumer is: An Education Campaign Analysis

Read more about Everywhere the Consumer is: An Education Campaign Analysis
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TV-OTT Convergence: Benefits for Automotive Marketers

Read more about TV-OTT Convergence: Benefits for Automotive Marketers
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Something Old or Something New? Why TV Plus Streaming is the Marriage for You

Read more about Something Old or Something New? Why TV Plus Streaming is the Marriage for You

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