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Bridging the Gap Between Linear and Addressable TV

Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.

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TV Advertising: A Growth Strategy for Performance Marketers
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TV Advertising: A Growth Strategy for Performance Marketers

Learn how DTC & Performance Marketers reach new audiences and drive brand growth with TV advertising.

TV + Streaming are the Perfect Running Mates for Political Campaigns
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TV + Streaming are the Perfect Running Mates for Political Campaigns

As midterm elections draw near, it should come as no surprise when political ads flood TV commercial breaks. Traditional TV has long served as the foundation for many successful political ad campaigns. But new research reveals that political advertisers who rely solely on traditional TV – particularly, cable news channels – are likely to be missing out on some audiences.

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Benefits of a Continuous TV Advertising Strategy

Read more about Benefits of a Continuous TV Advertising Strategy
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Get to Know F.A.S.T. – Free Ad-Supported Streaming TV with a Comprehensive Guide

Read more about Get to Know F.A.S.T. – Free Ad-Supported Streaming TV with a Comprehensive Guide
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A Guide to F.A.S.T.: Free Ad-Supported Streaming TV

Read more about A Guide to F.A.S.T.: Free Ad-Supported Streaming TV
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The Top Viewing, and Buying Trends from the 2022 Comcast Advertising Report

Read more about The Top Viewing, and Buying Trends from the 2022 Comcast Advertising Report

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