The Power of Product and Tech to Propel Growth
Watch a video interview featuring Kelly Perone, SVP, Product Strategy at Effectv, for an insightful and strategic deep dive on how product and innovation excellence elevate returns for brands.
Effectv conducted a study to help marketers better understand how different types of commercial creatives affected viewer response in terms of perception and engagement. Learn how a data-informed approach to campaign creative can positively impact your campaigns.
Explore
Watch a video interview featuring Kelly Perone, SVP, Product Strategy at Effectv, for an insightful and strategic deep dive on how product and innovation excellence elevate returns for brands.
Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period.
Best Practices for Political Advertising TV Campaign Success
Everywhere the Consumer is: An Education Campaign Analysis
TV-OTT Convergence: Benefits for Automotive Marketers
Something Old or Something New? Why TV Plus Streaming is the Marriage for You
