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Learn about streaming's role in a comprehensive video advertising strategy. The report published by Comcast Advertising's Agency Leadership Council highlights consumer survey data, agency leader perspectives and more to reach a singular conclusion: the most effective advertising campaigns combine TV and streaming.
In a comparison of TV ad campaigns accross 28 statewide senate and gubernatorial races during the last election cycle, we found successful campaigns saw higher reach, share of voice, and more.
U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers
Webinar: The Evolving TV Landscape in 2021
How to Prep for Your Next Marketing Campaign in 3 Steps
How to Navigate Video Advertising in a Fragmented Media Landscape
