TV Advertising: A Growth Strategy for Performance Marketers
Learn how DTC & Performance Marketers reach new audiences and drive brand growth with TV advertising.
Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.
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Learn how DTC & Performance Marketers reach new audiences and drive brand growth with TV advertising.
As midterm elections draw near, it should come as no surprise when political ads flood TV commercial breaks. Traditional TV has long served as the foundation for many successful political ad campaigns. But new research reveals that political advertisers who rely solely on traditional TV – particularly, cable news channels – are likely to be missing out on some audiences.
Benefits of a Continuous TV Advertising Strategy
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