The world’s leading marketers recently listed several ‘must-do’ items to be successful in the year ahead.
Watch the on-demand webinar to learn strategies that top auto dealers are using to build community and gain market share in 2023.
Marketers that distinguish themselves via customer-centric experiences develop trust with consumers and occupy the rarefied air of "favorite" or "preferred" in the customer's mind.
How does a consistent multiscreen TV strategy fill your sales funnel? Is always-on marketing right for you? Check out our insights & tips for your campaign.
Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.
A political campaign is a microcosm of a branding effort. In a condensed period of time, the brand (a candidate) must establish awareness, determine accurate targeting, and effectively create emotional connections that resonate through a transaction – casting a ballot.
Building a strong brand is a multifaceted effort. It often begins with having the right people in place in each area of the organization. Achieving that takes a strong job recruitment plan.
Comcast welcomed a new cohort of “Hiring Our Heroes” corporate fellows and the very first fellow with Effectv. The 12-week internal program provides a bridge to service members transitioning out of the military with hands-on experience working in the private sector.
In the automotive industry, strong community relationships are the ultimate fuel for sales. Dealerships show up in their communities as significant employers, sponsors of sports teams, supporters of local causes, and engaged neighbors. And, strategic advertising helps them ensure that potential customers know about those commitments.
Uncover women voters' political leanings and media consumption habits with the Women Voters Report. Download now for critical insights for your campaigns.