Advertisers increase reach, frequency, and immediate website traffic with the help of Effectv Audience Intelligence scheduling.
There’s no denying the workplace looks different these days with many companies adopting in person, virtual and/or hybrid options for employees who crave flexibility. Remote and hybrid work have replaced the in-office 9-to-5 workday in some cases, and people are changing careers, leaving their companies, and pursuing new ventures more frequently than ever before.
Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.
As new streaming platforms and apps enter the multiscreen TV landscape, viewers have many options when it comes to accessing content. With traditional TV and streaming convergence and consumer choice at an all-time high, advertisers must adapt their strategies to find and reach their audiences effectively.
Uncover Black voters' political leanings and media consumption habits with the Black Voters Report. Download now for critical insights for your campaigns.
Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.
Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach—and measure the reach of—the voters needed to secure a win.
At this year’s ASOTU CON, Dawn Williamson, Effectv Head of Sales Dev, discussed how auto advertisers can prepare for the future of TV advertising.
Sports advertising helps agencies, big or small, beat market fragmentation and harness the reach of live sporting events to make their clients’ brands stand out among sports fans, one of the most diverse and passionate audiences in today’s media landscape.
From traditional TV and subscription-based streaming platforms to free ad-supported streaming TV (FAST) and genre-specific apps, advertisers have ample access to viewers. But in the heavily saturated video landscape, brands need to diversify their advertising approach to find and reach the right audiences.