Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns.
An analysis of a cross-platform campaign for a community college shows how viewing that extends across content and devices delivers results.
Learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.
Automotive consumer behaviors are evolving against a backdrop of high demand, low supply, and even lower levels of customer loyalty. Automotive advertisers and marketers should ask themselves three questions when it comes to TV-OTT convergence...
Learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences.
Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party or third-party? One of the most challenging choices is how to make the most of video advertising – that is, how to balance traditional TV (the “old” way) with streaming (the “new” way).
Take a deeper dive into "The Halo Effect" series' findings from media experts at TVSquared, MediaScience and the VAB.
Hear about all the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
Calling all small business owners: check out a list of quick tips and practical approaches to get your business prepared for Small Business Saturday®!
Barrett Jackson and A+E's (FYI and History) Craig Jackson discuss how businesses can stay relevant during uncertain times