Effectv has been named a winner of a 2020 Technology & Engineering Emmy Award recognizing our work and leadership in the industry.
During ASOTU’s webinar event, auto leaders discuss trends and insights that will enhance anyone’s auto strategy and help gain market share in 2023.
Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.
It’s the most wonderful time of the year and new research highlights the importance of holiday programming. Whether it’s watching a live holiday special on TV or streaming a classic Christmas movie from a mobile phone, holiday programming remains a fundamental way for advertisers to reach their audiences.
It’s that time of year: stores are blasting “Jingle Bells,” streets are lined with seasonal decor, and peppermint mochas are making a comeback. With the holidays here, consumers are eager to get in the seasonal spirit. And what better way to do that than by cozying up with loved ones to watch a holiday flick?
Reaching the modern voter requires balance – and news is not enough. Advertisers looking to sway voters need to identify where they can optimize their budgets and allocate funding accordingly — it’s all about balance.
For many viewers who came of age in the Television Era (specifically the 1950s to the early 2000s), TV ads have as special a place in their memories as their favorite TV shows. But what makes one's favorite ads so memorable?
The world’s leading marketers recently listed several ‘must-do’ items to be successful in the year ahead.
According to a consumer survey and analysis conducted by Effectv Insights, there are two key puzzle pieces that will connect brands to their customers: emotion and information.
Watch the on-demand webinar to learn strategies that top auto dealers are using to build community and gain market share in 2023.