Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertising reach.
Travis Flood, Effectv's Director of Consumer Insights, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.
As highlighted at the recent IAB Playfronts event, many of today’s most sought-after audiences have lived their entire lives with gaming as a core portion of their entertainment menu, right up there with TV, movies, and music. Learn the three reasons why advertisers should reach gamers with multiscreen solutions.
In this issue, the latest data finds growth in live TV consumption and ad exposure data shows 78% of streaming happens on the TV screen, among other insights. Get the latest data and insights to drive advertising campaign success.
There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year.
Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.
Anthony Jingoli, Regional Director of Automotive at Effectv, shares his vision for the auto industry at the National Auto Dealers Association Show.
Watch a video interview featuring Kelly Perone, SVP, Product Strategy at Effectv, for an insightful and strategic deep dive on how product and innovation excellence elevate returns for brands.
Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. Learn the data-driven decisions that has big upside to the SMB owner.
Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period.