The Super Bowl is one of the most anticipated TV and US cultural events of the year. The big game reaches nearly 77% of US TV households between the game itself, the commercials, and the half-time show. The Super Bowl continues to attract diverse demographics of viewers, making it a sought-after ad buy – and for good reason.
Baseball’s new rule changes could positively impact the sport’s ability to reach engaged viewers on TV. Let’s look at the new rules in place that will likely have some impact for brands.
As much as the digital revolution has transformed entertainment, the engaging, lean-back, in-home experience of watching your favorite shows and movies on a big screen still holds a lot of sway. But “TV” is now multiscreen, delivering premium video programming from a wide range of sources: linear and on-demand channels, subscription streaming platforms, free streaming channels, internet video, and on and on.
During ASOTU’s webinar event, auto leaders discuss trends and insights that will enhance anyone’s auto strategy and help gain market share in 2023.
If an ad plays but the right audience isn’t around to see it, does it count? With abundant options when it comes to video advertising, how can marketers be sure they are getting in front of the right viewers?
Travis Flood, Effectv's Director of Consumer Insights, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.
There’s no question that Americans love to kick back, turn on the television, and cheer for their favorite sports team. Whether they’re watching football, baseball, hockey, or any of the other exhilarating matchups on TV, sports fans make for attentive and enthusiastic viewers
People go mad for march madness and new research reveals why TV advertisers do, too. In 2022, 65% of U.S. households tuned into March Madness programming, highlighting the widespread attraction of the series.
Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty—especially long-term loyalty—is at a six-year low. Meanwhile, advertising strategies are not always keeping up.
TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.