Learn how auto marketers are approaching each tier strategy and driving differentiation and consistency for their dealerships.
In a comparison of TV ad campaigns accross 28 statewide senate and gubernatorial races during the last election cycle, we found successful campaigns saw higher reach, share of voice, and more.
Hear from Effectv's media experts Kelly Perone and Lisa Ahern on what makes addressable TV such a valuable tool for advertisers.
Now you can catch up and listen to the latest marketing insights whenever you like. Search for the Effectv In Focus series on your favorite podcast platform or listen in-browser at the link below.
Learn about streaming's role in a comprehensive video advertising strategy. The report published by Comcast Advertising's Agency Leadership Council highlights consumer survey data, agency leader perspectives and more to reach a singular conclusion: the most effective advertising campaigns combine TV and streaming.
Small and mid-sized businesses have many available advertising options. So how best to decide which mix of platforms will deliver the greatest return on investment (ROI)? Read on to learn more about TV and digital advertising options.
Calling all small business owners: check out a list of quick tips and practical approaches to get your business prepared for Small Business Saturday®!
Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party or third-party? One of the most challenging choices is how to make the most of video advertising – that is, how to balance traditional TV (the “old” way) with streaming (the “new” way).
Automotive consumer behaviors are evolving against a backdrop of high demand, low supply, and even lower levels of customer loyalty. Automotive advertisers and marketers should ask themselves three questions when it comes to TV-OTT convergence...
An analysis of a cross-platform campaign for a community college shows how viewing that extends across content and devices delivers results.