There are numerous challenges affecting the automotive industry across tiers, however there are many opportunities and strategies auto marketers can implement today.
Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."
We all know TV isn’t what it used to be. But what does “TV” mean in 2020? In honor of World Television Day, we’re taking a look at viewers’ opinions and the range of TV services available today.
As audiences were forced to stay inside due to a global pandemic, they looked to their televisions and connected devices to stay informed and entertained at unprecedented levels. Discover the valuable viewership data findings from Q1 2020.
Mentoring is a proven way to navigate challenges and increase workplace opportunity, including career advancement. But how do you find the right mentor? And how do you make the relationship work when you can’t grab a cup of coffee and look each other in the eye? Here are tips on getting the most out of mentoring, no matter what your current situation.
Ahead of the NADA Conference in Las Vegas, four members of Effectv’s Automotive Advisory Council shared their insights on advanced advertising, the next generation of car buyers, and alternative fuel vehicles
Marketers are rethinking their strategies and considering new ways to reach audiences. Take a look at some of 2020’s major industry topics and see how agencies are approaching the year ahead.
In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.
Some marketers focus their advertising efforts on short-term sales activation through placement of video ads in digital environments. Learn why long-term brand building is important with The Halo Effect: Digital Loves TV.
Think you know everything about addressable TV advertising? Think again. Learn how addressable TV advertising can deliver the right message to the right customers.