Learn how candidates are adjusting their media strategies for the 2020 races in an eBook that explores why TV ads are now more influential than ever.
The research in our latest report highlights how building awareness with high-reach, audience-based campaign strategies helps advertisers stay top-of-mind, attract new customers and ultimately drive revenue.
Some marketers focus their advertising efforts on short-term sales activation through placement of video ads in digital environments. Learn why long-term brand building is important with The Halo Effect: Digital Loves TV.
The events of COVID-19 are impacting media agencies in ways that are still evolving. This report outlines the challenges agencies are facing, and the innovative solutions they’re turning to in these unusual times.
In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.
Auto industry retailers and marketers are adjusting to a “new normal” that’s here to stay, transforming the industry and the way cars are bought and sold. Discover learnings coming out of last year
Effectv has been named a winner of a 2020 Technology & Engineering Emmy Award recognizing our work and leadership in the industry.
Ahead of the NADA Conference in Las Vegas, four members of Effectv’s Automotive Advisory Council shared their insights on advanced advertising, the next generation of car buyers, and alternative fuel vehicles
Mentoring is a proven way to navigate challenges and increase workplace opportunity, including career advancement. But how do you find the right mentor? And how do you make the relationship work when you can’t grab a cup of coffee and look each other in the eye? Here are tips on getting the most out of mentoring, no matter what your current situation.
We all know TV isn’t what it used to be. But what does “TV” mean in 2020? In honor of World Television Day, we’re taking a look at viewers’ opinions and the range of TV services available today.