With pressure mounting on the traditional auto dealer business model, Brendan Jackson, Senior Director of Automotive Strategy at Effectv, recently shared his thoughts and offered advice for auto dealers rethinking their advertising strategy.
Watch a video interview featuring Michael Braunstein, Director, Advanced TV at Effectv, for a conversation on risk vs. reward and how brands can genuinely reach LGBTQ+ consumers.
Advertising creative can heavily influence or even determine car buyers' perceptions of automotive brands. To help auto marketers gain a clearer picture of how consumers respond to various creative ads, Effectv commissioned a survey.
As highlighted at the recent IAB Playfronts event, many of today’s most sought-after audiences have lived their entire lives with gaming as a core portion of their entertainment menu, right up there with TV, movies, and music. Learn the three reasons why advertisers should reach gamers with multiscreen solutions.
Learn how to optimize your streaming & TV advertising strategies with new insights from the Comcast Advertising Report, based on data from 20K+ Effectv campaigns, platform insights from FreeWheel and more.
Watch a video interview featuring Kelly Perone, SVP, Product Strategy at Effectv, for an insightful and strategic deep dive on how product and innovation excellence elevate returns for brands.
Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period.
Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. Learn the data-driven decisions that has big upside to the SMB owner.
There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year.
Anthony Jingoli, Regional Director of Automotive at Effectv, shares his vision for the auto industry at the National Auto Dealers Association Show.