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Research/Report

Get The Latest Streaming Insights

Submitted by: Agency Leadership Council

Learn about streaming’s role in a comprehensive video advertising strategy in a report by Comcast Advertising’s Agency Leadership Council.


Key Takeaways

  1. The vast majority of streaming content (76%) is consumed via the TV screen, with viewers using multiple services.
  2. All age groups are streaming, but there are some significant differences between age groups.
  3. Most households (70%) that have at least one streaming service, still subscribe to cable/pay TV.

A Powerful Duo: The Linear + Streaming Evolution uses third-party survey data from Happydemics and Nielsen and first-party data from Comcast’s millions of households to reach a singular conclusion: the most effective advertising campaigns combine TV and streaming.

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