In Focus Series

In Focus is Effectv’s webcast and podcast series. With each episode, marketers hear from industry experts, gain valuable advertising insights and learn how to make campaigns more efficient and effective.

EPISODE 16 17 min

Not All Attention is Created Equal

Watch this discussion of attention & its role in advertising effectiveness to learn what the experts recommend for harnessing TV's ability to captivate viewers.

EPISODE 15 16 min

Stay on Air to Drive Share

Watch Amy Nisenson, VP Sales for Effectv & Stacey Chapman, SVP Digital Strategy for Burgerville discuss how consistent media investment can drive success.

EPISODE 14 15 min

Turning the Corner on Automotive Advertising

Watch David Regn, Founder/CEO of Stream Companies & Anthony Jingoli, Director of Automotive Sales at Effectv, talk big pivots & auto ad strategies for 2023.

EPISODE 13 13 min

Counting the Votes: Political Advertising in Multiscreen TV

Learn from the pros behind the Fetterman for Senate campaign in this video. Watch them explain what made their multiscreen campaign a winner in this race.

EPISODE 12 13 min

Reach in a Targeted World

Watch Pooja Midha, GM of Effectv & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.

EPISODE 11 30 min

Healthcare Marketing to Meet the Moment

Learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.

EPISODE 10 24 min

The Future of Premium TV Production & Promotion

Learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences.

EPISODE 9 21 min

Automotive Marketing Strategies from a Leader in Collector Cars

Barrett Jackson and A+E's (FYI and History) Craig Jackson discuss how businesses can stay relevant during uncertain times

EPISODE 8 27 min

The Halo Effectv of TV

Take a deeper dive into "The Halo Effect" series' findings from media experts at TVSquared, MediaScience and the VAB.

EPISODE 7 30 min

The Future of Streaming TV

Hear about all the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.

EPISODE 6 32 min

Connecting the Automotive Tiers

Learn how auto marketers are approaching each tier strategy and driving differentiation and consistency for their dealerships.

EPISODE 5 28 min

Agencies on Creative Impact

Watch how national and regional brands are faring with creative messaging revisioning in the current environment.

EPISODE 4 30 min

Election 2020: Political Strategies for All Marketers

Hear about political advertising strategies any marketer can learn from, featuring three political media experts.

EPISODE 3 20 min

Keep Your Business Top of Mind Like a Shark

Learn how you can navigate today’s choppy waters and keep your business top of mind for consumers, featuring Kevin O’Leary of Shark Tank & CNBC.

EPISODE 2 17 min

Addressable TV: The Holy Grail for Marketers?

Hear from Effectv's media experts Kelly Perone and Lisa Ahern on what makes addressable TV such a valuable tool for advertisers.

EPISODE 1 15 min

Today's TV Viewership Trends

Learn more about today’s TV viewership trends, featuring industry experts, James Rothwell and Andrea Zapata.