In Focus is Effectv’s monthly webcast and podcast series. With each episode, marketers hear from industry experts, gain valuable advertising insights and learn how to make campaigns more efficient and effective.
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Learn more about today’s TV viewership trends, featuring industry experts, James Rothwell and Andrea Zapata.
Hear from Effectv's media experts Kelly Perone and Lisa Ahern on what makes addressable TV such a valuable tool for advertisers.
Learn how you can navigate today’s choppy waters and keep your business top of mind for consumers, featuring Kevin O’Leary of Shark Tank & CNBC.
Hear about political advertising strategies any marketer can learn from, featuring three political media experts.
Watch how national and regional brands are faring with creative messaging revisioning in the current environment.
Learn how auto marketers are approaching each tier strategy and driving differentiation and consistency for their dealerships.
Hear about all the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
Take a deeper dive into "The Halo Effect" series' findings from media experts at TVSquared, MediaScience and the VAB.
Barrett Jackson and A+E's (FYI and History) Craig Jackson discuss how businesses can stay relevant during uncertain times
Learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences.
Learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.