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Marketing

Are You Ready for Small Business Saturday?

From the corner store to the local diner to a trendy online boutique, it’s unique small businesses that help their local communities stay vibrant. Small business owners understand this, which is why reaching new customers and promoting their business on Small Business Saturday® is so important.

On November 27, the Small Business Saturday shopping tradition kicks off as part of a nationwide Shop Small® movement dedicated to uniting communities and supporting all kinds of small businesses. This year, before you head out shopping, check out a list of ComcastRISE small business recipients!

Effectv is committed to providing the resources, platforms, and expertise to help small businesses succeed. Read on for a list of key tips and practical approaches to get your business prepared for Small Business Saturday, and beyond:

Tip # 1: Advertise to Spread the Word
Communicate to your community that you will be participating in Small Business Saturday

If you want to attract customers to Shop Small, they need to know you’re participating in Small Business Saturday. Let the community know by reaching out to local reporters, using social media, launching a TV ad campaign, hanging signs in your storefront, and informing customers on the benefits of shopping small. To gain more traction on social media, use the hashtags #SmallBizSat and #ShopSmall. And consider launching a geographically targeted TV commercial in your area through the Effectv Ad Planner.

Tip # 2: Amend your Creative Messaging
Create a safe—and exceptional—in-store experience

Shopping small should be a pleasant experience for customers, especially in comparison to large retail stores. By following a few steps, small business owners can create a differentiated and truly unique experience.

Refresh your advertising creative to publicize ahead of time what customers can expect when they shop with you, so they know you’re creating a safe and enjoyable environment.

Clearly communicate on your social media platforms and website if and how customers can pre-order goods online, what your pickup and in-store shopping policies are, and how best to direct additional questions.

With enough bandwidth, businesses can offer guests free WiFi without any disruptions to internal networks or business operations. This satisfies customer connectivity needs and creates positive experiences that will keep shoppers coming back long after Small Business Saturday. If you’ve extended your business activity outdoors, consider extending your WiFi as well to keep customers engaged while browsing or dining. You could even put special offers on your WiFi splash page or introduce gamification with QR codes that can be scanned to lead to discounts.

Tip # 3: Customize for the Day!
Run Small Business Saturday specials/promotions

Offering one-day promotions gives a special feel to Small Business Saturday. If your customers know they can get a discount or a value-added service, they’ll be more likely to patronize your business that day. It’s a great way to bring in new customers and make your existing customers feel good about getting a deal.

For more, click over to the Comcast Business Community where you can learn 6 Small Business Saturday Quick Tips!