For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming a hot commodity as commuters moved away from public transport options. What’s more?
Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."
A Comcast Advertising report explores how cross-screen TV advertisers and marketers are approaching measurement this year. Delve into the survey findings in a blog by Heather Coghill, Sr. Director of Audience Insights at Effectv.
Each year, organizations turn up the volume on inclusion for LGBTQ+ Pride! To purposefully celebrate, brands have an opportunity to go beyond a single month and learn more about the makeup of this diverse community.
Calling all business owners looking for strategies for growth and efficiency or opportunities for support, there are many resources worth investigating, including the Comcast RISE Program
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.
Campaign success starts and ends with data. Make sure you take the necessary steps to ensure you’ll drive better outcomes for your organization when it comes to marketing campaigns.
The impacts of our “new normal” have shaped viewership patterns and behaviors overall especially with the numerous “TV moments” in 2020. Recent data shows 89% of all viewing in Comcast HHs in Q4 '20 was done live.
There are numerous challenges affecting the automotive industry across tiers, however there are many opportunities and strategies auto marketers can implement today.
Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...