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  • WHY EFFECTV

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Blog

From Slam Dunks to Sold Cars: Leveraging Live Sports to Reach the Right Car Buyers

In the automotive industry, strong community relationships are the ultimate fuel for sales. Dealerships show up in their communities as significant employers, sponsors of sports teams, supporters of local causes, and engaged neighbors. And, strategic advertising helps them ensure that potential customers know about those commitments.

Videos and Webcasts

Turning the Corner on Automotive Advertising

Watch David Regn, Founder/CEO of Stream Companies & Anthony Jingoli, Director of Automotive Sales at Effectv, talk big pivots & auto ad strategies for 2023.

Research and Reports

How TV + Streaming Reach More Auto Buyers Together

TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.

Blog

Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023

Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty—especially long-term loyalty—is at a six-year low. Meanwhile, advertising strategies are not always keeping up.

Videos and Webcasts

How to Revamp Your Video Ad Strategy in 2023

Watch the on-demand webinar to learn strategies that top auto dealers are using to build community and gain market share in 2023.

Blog

4 Key Insights to Enhance Your Automotive Video Ad Strategy

During ASOTU’s webinar event, auto leaders discuss trends and insights that will enhance anyone’s auto strategy and help gain market share in 2023.

Blog

Bridging the Gap Between Linear and Addressable TV

Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.

Blog

Five Tips for Auto Dealers Rethinking Their Advertising Approach 

With pressure mounting on the traditional auto dealer business model, Brendan Jackson, Senior Director of Automotive Strategy at Effectv, recently shared his thoughts and offered advice for auto dealers rethinking their advertising strategy.

Blog

What do Car Buyers Want from Automotive Ads? Survey Says…

Advertising creative can heavily influence or even determine car buyers' perceptions of automotive brands. To help auto marketers gain a clearer picture of how consumers respond to various creative ads, Effectv commissioned a survey.

Blog

A Look Under the Hood at NADA: Auto Advertising’s Vision

Anthony Jingoli, Regional Director of Automotive at Effectv, shares his vision for the auto industry at the National Auto Dealers Association Show.

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