Anthony Jingoli, Regional Director of Automotive at Effectv, shares his vision for the auto industry at the National Auto Dealers Association Show.
Automotive industry experts share their thoughts and opinions about how the industry got where it is today, and how it’s likely to change in 2022 and beyond.
Automotive consumer behaviors are evolving against a backdrop of high demand, low supply, and even lower levels of customer loyalty. Automotive advertisers and marketers should ask themselves three questions when it comes to TV-OTT convergence...
Barrett Jackson and A+E's (FYI and History) Craig Jackson discuss how businesses can stay relevant during uncertain times
Learn how auto marketers are approaching each tier strategy and driving differentiation and consistency for their dealerships.
Effectv's Automotive Advisory Council members weigh in TV’s evolution, modern TV and digital strategies and more.
As consumers continue to watch content across multiple platforms, auto advertisers must find a way to connect with their target audiences efficiently. In this video and blog, learn how to craft a marketing strategy that delivers reach and engagement.
Learn how to optimize and effectively communicate with car buyers by watching a CBT News interview featuring Kevin Bacon, Auto Digital Director at Effectv & Ryan Dooley, Owner of Dooley Advertising.
In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
Auto industry retailers and marketers are adjusting to a “new normal” that’s here to stay, transforming the industry and the way cars are bought and sold. Discover learnings coming out of last year