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Blog

Bridging the Gap Between Linear and Addressable TV

Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.

Blog

Five Tips for Auto Dealers Rethinking Their Advertising Approach 

With pressure mounting on the traditional auto dealer business model, Brendan Jackson, Senior Director of Automotive Strategy at Effectv, recently shared his thoughts and offered advice for auto dealers rethinking their advertising strategy.

Blog

What do Car Buyers Want from Automotive Ads? Survey Says…

Advertising creative can heavily influence or even determine car buyers' perceptions of automotive brands. To help auto marketers gain a clearer picture of how consumers respond to various creative ads, Effectv commissioned a survey.

Blog

A Look Under the Hood at NADA: Auto Advertising’s Vision

Anthony Jingoli, Regional Director of Automotive at Effectv, shares his vision for the auto industry at the National Auto Dealers Association Show.

Blog

Auto Industry Veterans Share Their Views of the Present and Future

Automotive industry experts share their thoughts and opinions about how the industry got where it is today, and how it’s likely to change in 2022 and beyond.

Blog

TV-OTT Convergence: Benefits for Automotive Marketers

Automotive consumer behaviors are evolving against a backdrop of high demand, low supply, and even lower levels of customer loyalty. Automotive advertisers and marketers should ask themselves three questions when it comes to TV-OTT convergence...

Videos and Webcasts

Automotive Marketing Strategies from a Leader in Collector Cars

Barrett Jackson and A+E's (FYI and History) Craig Jackson discuss how businesses can stay relevant during uncertain times

Videos and Webcasts

Connecting the Automotive Tiers

Learn how auto marketers are approaching each tier strategy and driving differentiation and consistency for their dealerships.

Videos and Webcasts

Consumer, Industry Changes Shift Automotive Advertising Strategy

Effectv's Automotive Advisory Council members weigh in TV’s evolution, modern TV and digital strategies and more.

Videos and Webcasts

How to Navigate Video Advertising in a Fragmented Media Landscape

As consumers continue to watch content across multiple platforms, auto advertisers must find a way to connect with their target audiences efficiently. In this video and blog, learn how to craft a marketing strategy that delivers reach and engagement.

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