In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
Auto industry retailers and marketers are adjusting to a “new normal” that’s here to stay, transforming the industry and the way cars are bought and sold. Discover learnings coming out of last year
There are numerous challenges affecting the automotive industry across tiers, however there are many opportunities and strategies auto marketers can implement today.
Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming a hot commodity as commuters moved away from public transport options. What’s more?
Ahead of the NADA Conference in Las Vegas, four members of Effectv’s Automotive Advisory Council shared their insights on advanced advertising, the next generation of car buyers, and alternative fuel vehicles