TV’s Effect on Dealership Digital Engagement
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming a hot commodity as commuters moved away from public transport options. What’s more?
Top Three Opportunities for Auto Marketers
Ahead of the NADA Conference in Las Vegas, four members of Effectv’s Automotive Advisory Council shared their insights on advanced advertising, the next generation of car buyers, and alternative fuel vehicles