When it comes to effectively reaching households for political campaigns, combining linear TV and streaming delivers the greatest audience reach.
With all the new and evolving ways consumers can watch streaming content, advertisers are faced with more options on where to focus their advertising messages. A somewhat newer entrant to the space, free ad-supported streaming TV (or F.A.S.T.), is a form of over-the-top (OTT) TV and is one of the fastest growing streaming platforms.
What is F.A.S.T. (Free Ad-Supported Streaming TV)? Learn about the newest form of over-the-top and how it can serve as a valuable complement to your traditional TV and streaming advertising plans.
As highlighted at the recent IAB Playfronts event, many of today’s most sought-after audiences have lived their entire lives with gaming as a core portion of their entertainment menu, right up there with TV, movies, and music. Learn the three reasons why advertisers should reach gamers with multiscreen solutions.
Learn how to optimize your streaming & TV advertising strategies with new insights from the Comcast Advertising Report, based on data from 20K+ Effectv campaigns, platform insights from FreeWheel and more.
There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year.
Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.
In this issue, the latest data finds growth in live TV consumption and ad exposure data shows 78% of streaming happens on the TV screen, among other insights. Get the latest data and insights to drive advertising campaign success.