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  • WHY EFFECTV

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  • WHAT WE OFFER

    WHAT WE OFFER

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Videos and Webcasts

Not All Attention is Created Equal

Watch this discussion of attention & its role in advertising effectiveness to learn what the experts recommend for harnessing TV's ability to captivate viewers.

Videos and Webcasts

Stay on Air to Drive Share

Watch Amy Nisenson, VP Sales for Effectv & Stacey Chapman, SVP Digital Strategy for Burgerville discuss how consistent media investment can drive success.

Research and Reports

The Sports Replay: A Campaign Analysis of Sports Advertising

With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?

Research and Reports

The 2023 Comcast Advertising Report

Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.

Blog

Taking a Swing at Baseball's New Rules - For Advertisers

Baseball’s new rule changes could positively impact the sport’s ability to reach engaged viewers on TV. Let’s look at the new rules in place that will likely have some impact for brands.

Videos and Webcasts

Counting the Votes: Political Advertising in Multiscreen TV

Learn from the pros behind the Fetterman for Senate campaign in this video. Watch them explain what made their multiscreen campaign a winner in this race.

Blog

2024 TV Ad Strategies: What Political Advertisers can Learn from 2022

The 2022 midterm election was a milestone for political advertisers. Campaign spending reached an impressive $8.9 billion – more than double the spend of the 2018 midterms – while the growth of digital and streaming inventory for political advertising presented new opportunities for advertisers, and many seized the chance to expand their marketing toolbelt.

Research and Reports

How Multiscreen TV Delivers for Winning Campaigns

Political campaigns have a sense of immediacy unique to themselves. They are brands designed to create powerful connections in a short time frame and one thing is clear: spending every dollar wisely is crucial.

Blog

Advertising During the Summer Can Help Increase Your Share of Voice

Can advertising through the summer increase your market advantage? Discover the competitive benefits of staying on air & capturing audience attention.

Videos and Webcasts

Reach in a Targeted World

Watch Pooja Midha, GM of Effectv & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.

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