Thanksgiving sets the stage for the holiday shopping season, providing advertisers with a unique opportunity to engage viewers across screens during Thanksgiving week.*
In fact, according to eMarketer, holiday spending is predicted to reach a record high this year; with retail sales expected to be $1.4 trillion, and the Cyber Five** expected to generate over $41 billion in revenue – with Black Friday and Cyber Monday accounting for 60% of those sales.1
With Thanksgiving Day being the kick-off to the holidays and the holiday shopping season, advertisers need to make sure they are top of mind for consumers. And as viewers tune into a variety of programming this Thanksgiving, it paves the way for advertisers to reach potential consumers as they cozy up in front of the TV.
To learn more about how to effectively reach valuable audiences during the upcoming Thanksgiving holiday and the Cyber Five, check out the infographic below.
*Thanksgiving week = 11/20/23 – 11/26/23.
**Cyber Five = Thanksgiving Day, Black Friday, Small Business Saturday, Super Sunday, and Cyber Monday.
Sources: 1 eMarketer Forecast, July 2024.
