There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year.
Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.
In this issue, the latest data finds growth in live TV consumption and ad exposure data shows 78% of streaming happens on the TV screen, among other insights. Get the latest data and insights to drive advertising campaign success.