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Blog

Advertising During the Summer Can Help Increase Your Share of Voice

Can advertising through the summer increase your market advantage? Discover the competitive benefits of staying on air & capturing audience attention.

Blog

Scoring Audiences with Sports TV Advertising

Sports bring in loyal audiences who tend to tune in regardless of how their favorite team is faring. And with its continued expansion into streaming, sports fans have more opportunity to engage with the content they enjoy.

Research and Reports

Content Discovery in a Multiscreen TV World

As premium TV content proliferates across platforms and services, viewers are finding that the discovery process is fragmented. In fact, over half of U.S. viewers stated that the difficulty in finding new content can be frustrating, leading them to rewatch something they’ve already seen.

Research and Reports

The TV Viewership Report For 2H 2023

Real-time, live viewing is a major component of both news and sports, as it’s important for these audiences to stay up to speed on current events and sports scores alike. Comcast households (HHs) spend two hours per day watching live news and sports content, presenting a notable reach opportunity for advertisers.

Blog

How to Use Cable News to Drive Optimal Advertising Results

There are two schools of thought around advertising in cable news: For some advertisers, particularly those in the political category, the value of news is so great they often over-index on news programming to the detriment of their overall reach and target audience delivery.

Blog

Winning Sports Advertising Strategies for the Agency Media Buyer

Sports advertising helps agencies, big or small, beat market fragmentation and harness the reach of live sporting events to make their clients’ brands stand out among sports fans, one of the most diverse and passionate audiences in today’s media landscape.

Blog

Multiscreen TV Strategies to Maximize Reach

From traditional TV and subscription-based streaming platforms to free ad-supported streaming TV (FAST) and genre-specific apps, advertisers have ample access to viewers. But in the heavily saturated video landscape, brands need to diversify their advertising approach to find and reach the right audiences.

Research and Reports

The State of FAST

The 2023 State of FAST, produced in partnership between Xumo and Comcast Advertising, explores the exponential growth of free ad-supported streaming TV (FAST) among advertisers and consumers, and the role it is playing in modern multiscreen TV advertising plans today.

Research and Reports

The TV Viewership Report For 1H 2023

As viewers find new ways to engage with video content, it is crucial for brands to diversify how they reach their audiences. Multiscreen TV advertising expands reach, but a well-informed multiscreen TV campaign optimizes reach and results.

Videos and Webcasts

Not All Attention is Created Equal

Watch this discussion of attention & its role in advertising effectiveness to learn what the experts recommend for harnessing TV's ability to captivate viewers.

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