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In today’s diverse video ecosystem, connecting with audiences requires careful thought and planning. With viewers spread across a multitude of platforms and devices, understanding their preferences and behaviors is crucial for success.
Voter Report Series: Valuable Insights for Your Political Campaign
As premium TV content proliferates across platforms and services, viewers are finding that the discovery process is fragmented. In fact, over half of U.S. viewers stated that the difficulty in finding new content can be frustrating, leading them to rewatch something they’ve already seen.
Uncover LGBTQ+ voters' political leanings and media consumption habits with the LGBTQ+ Voters Report. Download now for critical insights for your campaigns.
Real-time, live viewing is a major component of both news and sports, as it’s important for these audiences to stay up to speed on current events and sports scores alike. Comcast households (HHs) spend two hours per day watching live news and sports content, presenting a notable reach opportunity for advertisers.
There is no shortage of video content available for audiences to watch. Its ongoing proliferation combined with the convergence of new and traditional endpoints is shaking up the video ecosystem at large. And with TV’s evolution, the time is now to accurately define the medium.
Uncover women voters' political leanings and media consumption habits with the Women Voters Report. Download now for critical insights for your campaigns.
As viewers find new ways to engage with video content, it is crucial for brands to diversify how they reach their audiences. Multiscreen TV advertising expands reach, but a well-informed multiscreen TV campaign optimizes reach and results.
Growth is a positive force. Ultimately, all of the marketing funnel factors that go into why brands advertise – including driving awareness, building trust, increasing sales – are designed to stimulate a brand’s growth.
With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?