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There is no shortage of video content available for audiences to watch. Its ongoing proliferation combined with the convergence of new and traditional endpoints is shaking up the video ecosystem at large. And with TV’s evolution, the time is now to accurately define the medium.
As viewers find new ways to engage with video content, it is crucial for brands to diversify how they reach their audiences. Multiscreen TV advertising expands reach, but a well-informed multiscreen TV campaign optimizes reach and results.
Growth is a positive force. Ultimately, all of the marketing funnel factors that go into why brands advertise – including driving awareness, building trust, increasing sales – are designed to stimulate a brand’s growth.
With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?
Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.
As new streaming platforms and apps enter the multiscreen TV landscape, viewers have many options when it comes to accessing content. With traditional TV and streaming convergence and consumer choice at an all-time high, advertisers must adapt their strategies to find and reach their audiences effectively.
TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.