Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.
Travis Flood, Effectv's Director of Consumer Insights, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.
According to a consumer survey and analysis conducted by Effectv Insights, there are two key puzzle pieces that will connect brands to their customers: emotion and information.
For many viewers who came of age in the Television Era (specifically the 1950s to the early 2000s), TV ads have as special a place in their memories as their favorite TV shows. But what makes one's favorite ads so memorable?
It’s that time of year: stores are blasting “Jingle Bells,” streets are lined with seasonal decor, and peppermint mochas are making a comeback. With the holidays here, consumers are eager to get in the seasonal spirit. And what better way to do that than by cozying up with loved ones to watch a holiday flick?
It’s the most wonderful time of the year and new research highlights the importance of holiday programming. Whether it’s watching a live holiday special on TV or streaming a classic Christmas movie from a mobile phone, holiday programming remains a fundamental way for advertisers to reach their audiences.
The cookie demise creates a challenge for marketers who have relied heavily on third-party data to inform their strategies and they’ve been preparing for its deprecation ever since Apple and Google announced a plan to phase out third-party tracking cookies in 2020.
Learn how DTC & Performance Marketers reach new audiences and drive brand growth with TV advertising.
Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.
“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.