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  • WHY EFFECTV

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Videos and Webcasts

5 Advertising Musts for 2023, According to Marketing Leaders

The world’s leading marketers recently listed several ‘must-do’ items to be successful in the year ahead.

Blog

Bridging the Gap Between Linear and Addressable TV

Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.

Research and Reports

What Makes TV Ads Memorable?

“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.

Blog

Effectv and Broadway Across America Grow Hispanic Theater Audience in Boston, Expand the Effort to Other Markets

How do you engage Hispanic audiences with live theater that takes place before, during, and long after Hispanic Heritage Month? Comcast Advertising’s Effectv division and its client Broadway Across America have done just that in Boston. And the effort is expanding to other markets as well. MediaVillage’s Simon Applebaum recently connected with Stacy Griffin, Effectv’s Northeast Sales Manager, to get the campaign details and the results so far.

Blog

Staying On-Air: How TV Advertising Strengthens Brands During Economic Downturn

During times of economic downturn, it’s critical that businesses think cautiously about how and where their spending is distributed. When economic challenges present themselves on a global scale, it’s important to recognize where your audience is and how to reach them. Whether it be through creative messaging or allocating funds to advanced TV advertising channels, continuing to invest in advertising remains a crucial component of maintaining brand awareness.

Michael Braunstein
Videos and Webcasts

Reaching LGBTQ+ Audiences and Fostering Inclusion

Watch a video interview featuring Michael Braunstein, Director, Advanced TV at Effectv, for a conversation on risk vs. reward and how brands can genuinely reach LGBTQ+ consumers.

Blog

What do Car Buyers Want from Automotive Ads? Survey Says…

Advertising creative can heavily influence or even determine car buyers' perceptions of automotive brands. To help auto marketers gain a clearer picture of how consumers respond to various creative ads, Effectv commissioned a survey.

Blog

3 Ways Advertisers Can Reach Diverse Audiences of Gamers

As highlighted at the recent IAB Playfronts event, many of today’s most sought-after audiences have lived their entire lives with gaming as a core portion of their entertainment menu, right up there with TV, movies, and music. Learn the three reasons why advertisers should reach gamers with multiscreen solutions.

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Blog

Data-Driven Decisions: Big Advantages for Small Businesses

Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. Learn the data-driven decisions that has big upside to the SMB owner.

Blog

A Look Under the Hood at NADA: Auto Advertising’s Vision

Anthony Jingoli, Regional Director of Automotive at Effectv, shares his vision for the auto industry at the National Auto Dealers Association Show.

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