Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. Learn the data-driven decisions that has big upside to the SMB owner.
Anthony Jingoli, Regional Director of Automotive at Effectv, shares his vision for the auto industry at the National Auto Dealers Association Show.
Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.
Rethinking the marketing funnel can help you align more closely with the evolving buyer’s journey. The right data can help you craft messages, content, and campaigns that engage, inform, persuade, and invite more buyers more effectively.
Automotive industry experts share their thoughts and opinions about how the industry got where it is today, and how it’s likely to change in 2022 and beyond.
Marketers that distinguish themselves via customer-centric experiences develop trust with consumers and occupy the rarefied air of "favorite" or "preferred" in the customer's mind.
Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns.
Automotive consumer behaviors are evolving against a backdrop of high demand, low supply, and even lower levels of customer loyalty. Automotive advertisers and marketers should ask themselves three questions when it comes to TV-OTT convergence...
Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party or third-party? One of the most challenging choices is how to make the most of video advertising – that is, how to balance traditional TV (the “old” way) with streaming (the “new” way).