Watch Pooja Midha, GM of Effectv & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.
The world’s leading marketers recently listed several ‘must-do’ items to be successful in the year ahead.
Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.
“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.
How do you engage Hispanic audiences with live theater that takes place before, during, and long after Hispanic Heritage Month? Comcast Advertising’s Effectv division and its client Broadway Across America have done just that in Boston. And the effort is expanding to other markets as well. MediaVillage’s Simon Applebaum recently connected with Stacy Griffin, Effectv’s Northeast Sales Manager, to get the campaign details and the results so far.
During times of economic downturn, it’s critical that businesses think cautiously about how and where their spending is distributed. When economic challenges present themselves on a global scale, it’s important to recognize where your audience is and how to reach them. Whether it be through creative messaging or allocating funds to advanced TV advertising channels, continuing to invest in advertising remains a crucial component of maintaining brand awareness.
Watch a video interview featuring Michael Braunstein, Director, Advanced TV at Effectv, for a conversation on risk vs. reward and how brands can genuinely reach LGBTQ+ consumers.
Advertising creative can heavily influence or even determine car buyers' perceptions of automotive brands. To help auto marketers gain a clearer picture of how consumers respond to various creative ads, Effectv commissioned a survey.
As highlighted at the recent IAB Playfronts event, many of today’s most sought-after audiences have lived their entire lives with gaming as a core portion of their entertainment menu, right up there with TV, movies, and music. Learn the three reasons why advertisers should reach gamers with multiscreen solutions.
Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. Learn the data-driven decisions that has big upside to the SMB owner.