Multiscreen TV, traditional or streaming TV, remains a key channel for brand awareness, but many brands have shifted to social media to drive immediate results and lower-funnel goals.
Television has always been a premier marketing channel for brands to reach audiences and build awareness. But the search for new customers has caused brands to turn to platforms like social media and its last-click attribution promise, forgoing the power of premium video for lower-funnel results.
TV advertising has always been a powerful performance vehicle. In fact, a recent study from The VAB found that first-time TV advertisers saw an average increase of up to 42% in unique website traffic. But the complex ad buying process can be daunting especially for marketers with little TV ad experience and limited budgets.
In an era where TV advertising is evolving rapidly, consistency in language used across the industry is more important than ever. However, new research conducted in partnership with Advertiser Perceptions reveals that only 20% of advertisers say terms are consistently used by their partners, illustrating a lack of alignment on the vocabulary used regularly to describe key components of the TV ad ecosystem.
Brand safety has emerged as a critical concern for advertisers. According to the VAB, a company’s brand reputation constitutes around 20% of its enterprise value – and with 80% of marketing professionals identifying brand safety as a major concern, the stakes are high.
The 2024 political advertising season is shaping up to be the most expensive in history. And with so many political ad dollars in play, non-political brands may find it more difficult to stand out in a loud political climate.
In a competitive political landscape, a strong advertising strategy is necessary to stand out. Learn how multiscreen can help you optimize your campaigns.
How does a consistent multiscreen TV strategy fill your sales funnel? Is always-on marketing right for you? Check out our insights & tips for your campaign.
Watch this discussion of attention & its role in advertising effectiveness to learn what the experts recommend for harnessing TV's ability to captivate viewers.
In the automotive industry, strong community relationships are the ultimate fuel for sales. Dealerships show up in their communities as significant employers, sponsors of sports teams, supporters of local causes, and engaged neighbors. And, strategic advertising helps them ensure that potential customers know about those commitments.
