Watch a video interview featuring Kelly Perone, SVP, Product Strategy at Effectv, for an insightful and strategic deep dive on how product and innovation excellence elevate returns for brands.
Karen Babcock, VP of planning and monetization at Comcast Advertising, looks back at the skills she has gained as a parent and a professional during the pandemic.
Marketers that distinguish themselves via customer-centric experiences develop trust with consumers and occupy the rarefied air of "favorite" or "preferred" in the customer's mind.
Effectv has been named a winner of a 2020 Technology & Engineering Emmy Award recognizing our work and leadership in the industry.
Mentoring is a proven way to navigate challenges and increase workplace opportunity, including career advancement. But how do you find the right mentor? And how do you make the relationship work when you can’t grab a cup of coffee and look each other in the eye? Here are tips on getting the most out of mentoring, no matter what your current situation.