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  • WHY EFFECTV

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  • WHAT WE OFFER

    WHAT WE OFFER

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  • WHO WE SERVE

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Blog

Effectv and Broadway Across America Grow Hispanic Theater Audience in Boston, Expand the Effort to Other Markets

How do you engage Hispanic audiences with live theater that takes place before, during, and long after Hispanic Heritage Month? Comcast Advertising’s Effectv division and its client Broadway Across America have done just that in Boston. And the effort is expanding to other markets as well. MediaVillage’s Simon Applebaum recently connected with Stacy Griffin, Effectv’s Northeast Sales Manager, to get the campaign details and the results so far.

Blog

Business Success Means Attracting, Retaining the Workforce of the Future

There’s no denying the workplace looks different these days with many companies adopting in person, virtual and/or hybrid options for employees who crave flexibility. Remote and hybrid work have replaced the in-office 9-to-5 workday in some cases, and people are changing careers, leaving their companies, and pursuing new ventures more frequently than ever before.

Michael Braunstein
Videos and Webcasts

Reaching LGBTQ+ Audiences and Fostering Inclusion

Watch a video interview featuring Michael Braunstein, Director, Advanced TV at Effectv, for a conversation on risk vs. reward and how brands can genuinely reach LGBTQ+ consumers.

Videos and Webcasts

The Power of Product and Tech to Propel Growth

Watch a video interview featuring Kelly Perone, SVP, Product Strategy at Effectv, for an insightful and strategic deep dive on how product and innovation excellence elevate returns for brands.

Karen Babcock with her two sons.
Blog

Pandemic-Professional-Parent Skills: A Reflection on Lessons Learned From a Mom in the Media Industry

Karen Babcock, VP of planning and monetization at Comcast Advertising, looks back at the skills she has gained as a parent and a professional during the pandemic.

Blog

How Marketers Can Cultivate Better Customer Experience Through Navy SEAL Principles

Marketers that distinguish themselves via customer-centric experiences develop trust with consumers and occupy the rarefied air of "favorite" or "preferred" in the customer's mind.

Blog

And the Emmy Goes to…

Effectv has been named a winner of a 2020 Technology & Engineering Emmy Award recognizing our work and leadership in the industry.

Blog

You Need More Mentoring Right Now. Here’s How to Get It

Mentoring is a proven way to navigate challenges and increase workplace opportunity, including career advancement. But how do you find the right mentor? And how do you make the relationship work when you can’t grab a cup of coffee and look each other in the eye? Here are tips on getting the most out of mentoring, no matter what your current situation.

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