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Blog

The Sports Replay: A Campaign Analysis of Sports Advertising

Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period.

Videos and Webcasts

Effectv Presents Live Sports in 2021: What's Next on TV

Beet.TV hosted a leadership series presented by Effectv in partnership with the VAB. Learn how advertisers are pivoting their strategies to reach sports fans this year.

Research and Reports

Findings from the Q2 TVR and A Return to Sports

Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.

Blog

Find Your Fans: Debunking Five Myths About Sports Advertising

Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...

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