Sports advertising helps agencies, big or small, beat market fragmentation and harness the reach of live sporting events to make their clients’ brands stand out among sports fans, one of the most diverse and passionate audiences in today’s media landscape.
With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?
Baseball’s new rule changes could positively impact the sport’s ability to reach engaged viewers on TV. Let’s look at the new rules in place that will likely have some impact for brands.
There’s no question that Americans love to kick back, turn on the television, and cheer for their favorite sports team. Whether they’re watching football, baseball, hockey, or any of the other exhilarating matchups on TV, sports fans make for attentive and enthusiastic viewers
Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period.
Beet.TV hosted a leadership series presented by Effectv in partnership with the VAB. Learn how advertisers are pivoting their strategies to reach sports fans this year.
Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.
Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...