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  • WHY EFFECTV

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  • WHAT WE OFFER

    WHAT WE OFFER

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  • WHO WE SERVE

    WHO WE SERVE

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Blog

Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023

Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty—especially long-term loyalty—is at a six-year low. Meanwhile, advertising strategies are not always keeping up.

Videos and Webcasts

The Power of Product and Tech to Propel Growth

Watch a video interview featuring Kelly Perone, SVP, Product Strategy at Effectv, for an insightful and strategic deep dive on how product and innovation excellence elevate returns for brands.

Blog

How Marketers Can Cultivate Better Customer Experience Through Navy SEAL Principles

Marketers that distinguish themselves via customer-centric experiences develop trust with consumers and occupy the rarefied air of "favorite" or "preferred" in the customer's mind.

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