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  • WHY EFFECTV

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Videos and Webcasts

The Future of Premium TV Production & Promotion

Learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences.

Videos and Webcasts

The Halo Effectv of TV

Take a deeper dive into "The Halo Effect" series' findings from media experts at TVSquared, MediaScience and the VAB.

Videos and Webcasts

The Future of Streaming TV

Hear about all the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.

Videos and Webcasts

Today's TV Viewership Trends

Learn more about today’s TV viewership trends, featuring industry experts, James Rothwell and Andrea Zapata.

Videos and Webcasts

Addressable TV: The Holy Grail for Marketers?

Hear from Effectv's media experts Kelly Perone and Lisa Ahern on what makes addressable TV such a valuable tool for advertisers.

Videos and Webcasts

Keep Your Business Top of Mind Like a Shark

Learn how you can navigate today’s choppy waters and keep your business top of mind for consumers, featuring Kevin O’Leary of Shark Tank & CNBC.

Videos and Webcasts

Watch the Culture Conversations Webcast Episode 4 Replay

Black-owned small businesses have been some of the hardest hit by the Covid-19 pandemic. Learn how you can help these businesses survive and thrive in a webcast featuring several leaders discussing the importance of investment and resources.

Videos and Webcasts

Pooja Midha: TV's Evolution Must Work for Entire Ecosystem

Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.

Research and Reports

Guide to Promoting TV Shows & Movies

The explosion of choice in platforms and programs is upending some of the “tried and true” strategies to reaching audiences hungry for new content. Download our guide to learn changes tune-in advertisers can make to convert audiences.

Blog

World Television Day: A Modern TV Primer

We all know TV isn’t what it used to be. But what does “TV” mean in 2020? In honor of World Television Day, we’re taking a look at viewers’ opinions and the range of TV services available today.

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