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    Blog

    'Tis the Season to Reach Your Audience

    It’s that time of year: stores are blasting “Jingle Bells,” streets are lined with seasonal decor, and peppermint mochas are back. With the holidays here, consumers are eager to get in the seasonal spirit. And what better way to do that than by cozying up with loved ones to watch a holiday flick?

    Videos and Webcasts

    The Future of Premium TV Production & Promotion

    Learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences.

    Videos and Webcasts

    The Halo Effectv of TV

    Take a deeper dive into "The Halo Effect" series' findings from media experts at TVSquared, MediaScience and the VAB.

    Videos and Webcasts

    The Future of Streaming TV

    Hear about all the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.

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    Today's TV Viewership Trends

    Learn more about today’s TV viewership trends, featuring industry experts, James Rothwell and Andrea Zapata.

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    Addressable TV: The Holy Grail for Marketers?

    Hear from Comcast Advertising's media experts Kelly Perone and Lisa Ahern on what makes addressable TV such a valuable tool for advertisers.

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    Keep Your Business Top of Mind Like a Shark

    Learn how you can navigate today’s choppy waters and keep your business top of mind for consumers, featuring Kevin O’Leary of Shark Tank & CNBC.

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    Watch the Culture Conversations Webcast Episode 4 Replay

    Black-owned small businesses have been some of the hardest hit by the Covid-19 pandemic. Learn how you can help these businesses survive and thrive in a webcast featuring several leaders discussing the importance of investment and resources.

    Videos and Webcasts

    Pooja Midha: TV's Evolution Must Work for Entire Ecosystem

    Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.

    Research and Reports

    Guide to Promoting TV Shows & Movies

    The explosion of choice in platforms and programs is upending some of the “tried and true” strategies to reaching audiences hungry for new content. Download our guide to learn changes tune-in advertisers can make to convert audiences.

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