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  • WHY EFFECTV

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  • WHAT WE OFFER

    WHAT WE OFFER

    • Audience Targeting
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  • WHO WE SERVE

    WHO WE SERVE

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Blog

Bridging the Gap Between Linear and Addressable TV

Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.

Videos and Webcasts

What Is Addressable Advertising and How Can It Help Boost Business?

Addressable advertising can help you reach your ideal audience with the right message. In this video and blog post, learn what it is, how it works, and how you can use it to maximize the impact of your ad dollars.

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