Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertising reach.
You’ve probably heard “consistency is key” – and it’s true! Consistency is fundamental to achieving many business goals and ultimate success. Effectv compiled data and insights from thousands of Effectv advertising campaigns, 400+ Effectv Ad Planner campaigns, and a handful of case studies to understand the benefits of consistency in TV advertising. Here’s what we found on the benefits of continuous TV advertising.
When it comes to effectively reaching households for political campaigns, combining linear TV and streaming delivers the greatest audience reach.
With all the new and evolving ways consumers can watch streaming content, advertisers are faced with more options on where to focus their advertising messages. A somewhat newer entrant to the space, free ad-supported streaming TV (or F.A.S.T.), is a form of over-the-top (OTT) TV and is one of the fastest growing streaming platforms.
What is F.A.S.T. (Free Ad-Supported Streaming TV)? Learn about the newest form of over-the-top and how it can serve as a valuable complement to your traditional TV and streaming advertising plans.
Learn about TV viewership & ad buying trends to optimize your marketing, with new insights from the 2022 Comcast Advertising Report.
Learn how to optimize your streaming & TV advertising strategies with new insights from the Comcast Advertising Report, based on data from 20K+ Effectv campaigns, platform insights from FreeWheel and more.
In this issue, the latest data finds growth in live TV consumption and ad exposure data shows 78% of streaming happens on the TV screen, among other insights. Get the latest data and insights to drive advertising campaign success.
Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns.
An analysis of a cross-platform campaign for a community college shows how viewing that extends across content and devices delivers results.