Small and mid-sized businesses have many available advertising options. So how best to decide which mix of platforms will deliver the greatest return on investment (ROI)? Read on to learn more about TV and digital advertising options.
Learn about streaming's role in a comprehensive video advertising strategy. The report published by Comcast Advertising's Agency Leadership Council highlights consumer survey data, agency leader perspectives and more to reach a singular conclusion: the most effective advertising campaigns combine TV and streaming.
In a comparison of TV ad campaigns accross 28 statewide senate and gubernatorial races during the last election cycle, we found successful campaigns saw higher reach, share of voice, and more.
Comcast Advertising leaders discuss insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report. Both feature data from 1H 2021.
Learn what inspired the Data Builds Brands whitepaper and how advertisers can use data insights to drive reach and build brands in the current TV landscape.
The first in the three-part series, this study produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.
In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.
In the latest issue, cable TV saw its highest share of time spent—compared to previous quarters of recorded data—with 71% of time spent being with cable. Get the latest viewership data and insights from the second half of 2020.
The report highlights viewership data and insights from Q2 2020 and includes The Effectv Sports Matrix, a helpful tool advertisers can use to find adjacencies for their sports audiences.
The first report in “The Halo Effect” series analyzes hundreds of campaigns, uncovering the short- and long-term implications of staying on-air, the impact of COVID-19 across different ad categories and the effectiveness of pandemic-related creative changes.