In this issue, the latest data finds growth in live TV consumption and ad exposure data shows 78% of streaming happens on the TV screen, among other insights. Get the latest data and insights to drive advertising campaign success.
Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns.
An analysis of a cross-platform campaign for a community college shows how viewing that extends across content and devices delivers results.
Automotive consumer behaviors are evolving against a backdrop of high demand, low supply, and even lower levels of customer loyalty. Automotive advertisers and marketers should ask themselves three questions when it comes to TV-OTT convergence...
Small and mid-sized businesses have many available advertising options. So how best to decide which mix of platforms will deliver the greatest return on investment (ROI)? Read on to learn more about TV and digital advertising options.
Learn about streaming's role in a comprehensive video advertising strategy. The report published by Comcast Advertising's Agency Leadership Council highlights consumer survey data, agency leader perspectives and more to reach a singular conclusion: the most effective advertising campaigns combine TV and streaming.
In a comparison of TV ad campaigns accross 28 statewide senate and gubernatorial races during the last election cycle, we found successful campaigns saw higher reach, share of voice, and more.
Comcast Advertising leaders discuss insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report. Both feature data from 1H 2021.
Learn what inspired the Data Builds Brands whitepaper and how advertisers can use data insights to drive reach and build brands in the current TV landscape.
The first in the three-part series, this study produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.