Latino voters make up a large and growing group that can be decisive at the polls. In this report, learn about Latinos’ voting trends and how to reach them in persuasive and impactful ways.
In a comparison of TV ad campaigns accross 28 statewide senate and gubernatorial races during the last election cycle, we found successful campaigns saw higher reach, share of voice, and more.
Hear about political advertising strategies any marketer can learn from, featuring three political media experts.
With the ups and downs of 2020, it’s no surprise that viewers tuned into the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.
TV has a proven effect on election outcomes, and for political campaigns, TV plus OTT advertising is a winning combination. Learn more in a blog post from Political Media Expert, Buck Cram.
In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.
Learn how candidates are adjusting their media strategies for the 2020 races in an eBook that explores why TV ads are now more influential than ever.