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Blog

New Data Shows TV Plus Streaming Provides the Most Bang for Political Ad Bucks

Reaching the modern voter requires balance – and news is not enough. Advertisers looking to sway voters need to identify where they can optimize their budgets and allocate funding accordingly — it’s all about balance.

Blog

TV + Streaming are the Perfect Running Mates for Political Campaigns

As midterm elections draw near, it should come as no surprise when political ads flood TV commercial breaks. Traditional TV has long served as the foundation for many successful political ad campaigns. But new research reveals that political advertisers who rely solely on traditional TV – particularly, cable news channels – are likely to be missing out on some audiences.

Blog

Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers

When it comes to effectively reaching households for political campaigns, combining linear TV and streaming delivers the greatest audience reach.

Dan Sinagoga
Blog

Maximizing the Impact of Your TV Ad Dollars in ’22

There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year.

Blog

Multiscreen Campaigns Deliver for Political Advertisers

Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.

AAPI Voter Report
Research and Reports

AAPI Voter Report

The Asian American and Pacific Islander (AAPI) population makes up a growing voter segment. In this report, we'll delve into demographics, review voting trends, discuss successful outreach strategies, and look at TV viewing habits.

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Blog

Best Practices for Political Advertising TV Campaign Success

Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns.

Research and Reports

Latino Voter Report

Latino voters make up a large and growing group that can be decisive at the polls. In this report, learn about Latinos’ voting trends and how to reach them in persuasive and impactful ways.

Research and Reports

Cable TV Ads Impact Election Outcomes

In a comparison of TV ad campaigns accross 28 statewide senate and gubernatorial races during the last election cycle, we found successful campaigns saw higher reach, share of voice, and more.

Videos and Webcasts

Election 2020: Political Strategies for All Marketers

Hear about political advertising strategies any marketer can learn from, featuring three political media experts.

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