When it comes to effectively reaching households for political campaigns, combining linear TV and streaming delivers the greatest audience reach.
There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year.
Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.
Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns.
Hear about political advertising strategies any marketer can learn from, featuring three political media experts.
With the ups and downs of 2020, it’s no surprise that viewers tuned into the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.