As the November 2024 general election quickly approaches, political advertisers representing campaigns at the national, state, and local levels are busy strategizing how to make the most of their budgets to deliver the most powerful and persuasive messages.
The race to November is in its final stretch and it’s more important than ever for political advertisers to be able to reach potential voters. According to AdImpact, the overall 2023-2024 election cycle is predicted to be the most expensive to date, with over $10 billion projected in ad spend.
Voter Report Series: Valuable Insights for Your Political Campaign
Uncover LGBTQ+ voters' political leanings and media consumption habits with the LGBTQ+ Voters Report. Download now for critical insights for your campaigns.
Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach—and measure the reach of—the voters needed to secure a win.
Over the past few years, women voters have become increasingly integral in determining election outcomes. Not only do women represent half of the population, they also have been found to vote at higher rates than men.
In a competitive political landscape, a strong advertising strategy is necessary to stand out. Learn how multiscreen can help you optimize your campaigns.
Uncover women voters' political leanings and media consumption habits with the Women Voters Report. Download now for critical insights for your campaigns.
A political campaign is a microcosm of a branding effort. In a condensed period of time, the brand (a candidate) must establish awareness, determine accurate targeting, and effectively create emotional connections that resonate through a transaction – casting a ballot.
The notion that “cable is dead,” couldn’t be farther from the truth, especially for political campaigns. Learn more about TV advertising’s impact on election outcomes.