It’s the most wonderful time of the year and new research highlights the importance of holiday programming. Whether it’s watching a live holiday special on TV or streaming a classic Christmas movie from a mobile phone, holiday programming remains a fundamental way for advertisers to reach their audiences.
Reaching the modern voter requires balance – and news is not enough. Advertisers looking to sway voters need to identify where they can optimize their budgets and allocate funding accordingly — it’s all about balance.
As midterm elections draw near, it should come as no surprise when political ads flood TV commercial breaks. Traditional TV has long served as the foundation for many successful political ad campaigns. But new research reveals that political advertisers who rely solely on traditional TV – particularly, cable news channels – are likely to be missing out on some audiences.
Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertising reach.
You’ve probably heard “consistency is key” – and it’s true! Consistency is fundamental to achieving many business goals and ultimate success. Effectv compiled data and insights from thousands of Effectv advertising campaigns, 400+ Effectv campaigns, and a handful of case studies to understand the benefits of consistency in TV advertising. Here’s what we found on the benefits of continuous TV advertising.
When it comes to effectively reaching households for political campaigns, combining linear TV and streaming delivers the greatest audience reach.
With all the new and evolving ways consumers can watch streaming content, advertisers are faced with more options on where to focus their advertising messages. A somewhat newer entrant to the space, free ad-supported streaming TV (or F.A.S.T.), is a form of over-the-top (OTT) TV and is one of the fastest growing streaming platforms.
What is F.A.S.T. (Free Ad-Supported Streaming TV)? Learn about the newest form of over-the-top and how it can serve as a valuable complement to your traditional TV and streaming advertising plans.
Learn about TV viewership & ad buying trends to optimize your marketing, with new insights from the 2022 Comcast Advertising Report.
Have questions about common video marketing & streaming TV industry terms? Get up to speed on important definitions using this glossary.