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Blog

Multiscreen TV Strategies to Maximize Reach

From traditional TV and subscription-based streaming platforms to free ad-supported streaming TV (FAST) and genre-specific apps, advertisers have ample access to viewers. But in the heavily saturated video landscape, brands need to diversify their advertising approach to find and reach the right audiences.

Research and Reports

The TV Viewership Report For 1H 2023

As viewers find new ways to engage with video content, it is crucial for brands to diversify how they reach their audiences. Multiscreen TV advertising expands reach, but a well-informed multiscreen TV campaign optimizes reach and results.

Research and Reports

The Sports Replay: A Campaign Analysis of Sports Advertising

With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?

Research and Reports

The 2023 Comcast Advertising Report

Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.

Blog

2024 TV Ad Strategies: What Political Advertisers can Learn from 2022

The 2022 midterm election was a milestone for political advertisers. Campaign spending reached an impressive $8.9 billion – more than double the spend of the 2018 midterms – while the growth of digital and streaming inventory for political advertising presented new opportunities for advertisers, and many seized the chance to expand their marketing toolbelt.

Research and Reports

How Multiscreen TV Delivers for Winning Campaigns

Political campaigns have a sense of immediacy unique to themselves. They are brands designed to create powerful connections in a short time frame and one thing is clear: spending every dollar wisely is crucial.

Blog

Multiscreen TV: Reaching Audiences Wherever They Watch

If an ad plays but the right audience isn’t around to see it, does it count? With abundant options when it comes to video advertising, how can marketers be sure they are getting in front of the right viewers?

Research and Reports

The TV Viewership Report For 2H 2022

As new streaming platforms and apps enter the multiscreen TV landscape, viewers have many options when it comes to accessing content. With traditional TV and streaming convergence and consumer choice at an all-time high, advertisers must adapt their strategies to find and reach their audiences effectively.

Research and Reports

How TV + Streaming Reach More Auto Buyers Together

TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.

Research and Reports

March Madness: A Slam Dunk for Advertisers

People go mad for march madness and new research reveals why TV advertisers do, too. In 2022, 65% of U.S. households tuned into March Madness programming, highlighting the widespread attraction of the series.

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