From traditional TV and subscription-based streaming platforms to free ad-supported streaming TV (FAST) and genre-specific apps, advertisers have ample access to viewers. But in the heavily saturated video landscape, brands need to diversify their advertising approach to find and reach the right audiences.
With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?
Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.
The 2022 midterm election was a milestone for political advertisers. Campaign spending reached an impressive $8.9 billion – more than double the spend of the 2018 midterms – while the growth of digital and streaming inventory for political advertising presented new opportunities for advertisers, and many seized the chance to expand their marketing toolbelt.
If an ad plays but the right audience isn’t around to see it, does it count? With abundant options when it comes to video advertising, how can marketers be sure they are getting in front of the right viewers?
As new streaming platforms and apps enter the multiscreen TV landscape, viewers have many options when it comes to accessing content. With traditional TV and streaming convergence and consumer choice at an all-time high, advertisers must adapt their strategies to find and reach their audiences effectively.
TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.