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Campaign success starts and ends with data. Make sure you take the necessary steps to ensure you’ll drive better outcomes for your organization when it comes to marketing campaigns.
The impacts of our “new normal” have shaped viewership patterns and behaviors overall especially with the numerous “TV moments” in 2020. Recent data shows 89% of all viewing in Comcast HHs in Q4 '20 was done live.
Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...
Effectv has been named a winner of a 2020 Technology & Engineering Emmy Award recognizing our work and leadership in the industry.