Stay up to date on the latest trends, events, and resources that grow business.
Sports advertising helps agencies, big or small, beat market fragmentation and harness the reach of live sporting events to make their clients’ brands stand out among sports fans, one of the most diverse and passionate audiences in today’s media landscape.
From traditional TV and subscription-based streaming platforms to free ad-supported streaming TV (FAST) and genre-specific apps, advertisers have ample access to viewers. But in the heavily saturated video landscape, brands need to diversify their advertising approach to find and reach the right audiences.
In a competitive political landscape, a strong advertising strategy is necessary to stand out. Learn how multiscreen can help you optimize your campaigns.
How does a consistent multiscreen TV strategy fill your sales funnel? Is always-on marketing right for you? Check out our insights & tips for your campaign.
In the automotive industry, strong community relationships are the ultimate fuel for sales. Dealerships show up in their communities as significant employers, sponsors of sports teams, supporters of local causes, and engaged neighbors. And, strategic advertising helps them ensure that potential customers know about those commitments.
Comcast welcomed a new cohort of “Hiring Our Heroes” corporate fellows and the very first fellow with Effectv. The 12-week internal program provides a bridge to service members transitioning out of the military with hands-on experience working in the private sector.
A political campaign is a microcosm of a branding effort. In a condensed period of time, the brand (a candidate) must establish awareness, determine accurate targeting, and effectively create emotional connections that resonate through a transaction – casting a ballot.
The notion that “cable is dead,” couldn’t be farther from the truth, especially for political campaigns. Learn more about TV advertising’s impact on election outcomes.
Baseball’s new rule changes could positively impact the sport’s ability to reach engaged viewers on TV. Let’s look at the new rules in place that will likely have some impact for brands.