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Brands that create great commercials pay careful attention to get every detail optimized, strategically choosing the most effective pieces so they come together like a jigsaw puzzle. According to a consumer survey and analysis conducted by Effectv Insights, there are two key puzzle pieces that will connect brands to their customers: emotion and information.
For many viewers who came of age in the Television Era (specifically the 1950s to the early 2000s), TV ads have as special a place in their memories as their favorite TV shows. But what makes one's favorite ads so memorable?
It’s that time of year: stores are blasting “Jingle Bells,” streets are lined with seasonal decor, and peppermint mochas are making a comeback. With the holidays here, consumers are eager to get in the seasonal spirit. And what better way to do that than by cozying up with loved ones to watch a holiday flick?
It’s the most wonderful time of the year and new research highlights the importance of holiday programming. Whether it’s watching a live holiday special on TV or streaming a classic Christmas movie from a mobile phone, holiday programming remains a fundamental way for advertisers to reach their audiences.
Reaching the modern voter requires balance – and news is not enough. Advertisers looking to sway voters need to identify where they can optimize their budgets and allocate funding accordingly — it’s all about balance.
The cookie demise creates a challenge for marketers who have relied heavily on third-party data to inform their strategies and they’ve been preparing for its deprecation ever since Apple and Google announced a plan to phase out third-party tracking cookies in 2020.
Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.
Learn how DTC & Performance Marketers reach new audiences and drive brand growth with TV advertising.
Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.
As midterm elections draw near, it should come as no surprise when political ads flood TV commercial breaks. Traditional TV has long served as the foundation for many successful political ad campaigns. But new research reveals that political advertisers who rely solely on traditional TV – particularly, cable news channels – are likely to be missing out on some audiences.