Political TV Advertising
Political Campaign Ads
Elections aren’t just won on the stump anymore; they’re influenced by candidates who understand how to deliver their message to voters through political advertising.
Effectv’s premium video advertising solutions make it easy for campaigns to do exactly that. Your political advertising can reach voters in trusted, brand-safe content, across TV, OTT, and VOD. Political advertisers can even use addressability to more efficiently reach their audience at every stage of their decision-making process.
Our multiscreen ad solutions reach the people whose votes could count most in your election – wherever, whenever they’re watching.
Partner with a trusted leader in media, with an approach that can effectively reach your audience, report results and show that your TV ads are driving your political campaign’s success.
Myths of TV News
With the ups and downs of 2020, it's no surprise that viewers tuned into the news at record-high rates. Learn how to use news as the main attraction of a political media plan in our new guide and explainer video.
Follow the Data
Effectv political advertisers have access to an array of data-informed advertising products that make the most out of political commercials. Traditional TV ads can now be informed and planned, like digital, through analyzing audience behavior. To reach your audience, we create addressable audience segments using Comcast viewership data in addition to third-party audience segments from a number of sources – including ones that specialize in political insights.
You can deliver your political advertising based on audience characteristics, such as, likelihood to vote and even which party they are most likely to vote for. Use these audience segments to maximize your impact by tailoring your messaging to your desired audiences.
CONTACT US today to start advertising.