Financial Services

Full Funnel Solution

Investing your advertising dollars efficiently is a must. Data is transforming TV advertising and it’s changing the game for financial services marketers as well. We can help target the right potential customers at the right time with geographic precision, wherever and whenever they are watching TV.

Find Your Audience
Solutions with Results
Proof of Performance
Creative Solutions
Local Teams

Data is key to finding your audience

Our addressable advertising capabilities use insights from Comcast viewership data to enable advertisers to deliver content to their target audience. This targeting allows advertisers to cut down on waste and deliver a relevant message to the right audience, at the right time.

Multiscreen marketing – affordable and efficient

A multiscreen approach that combines linear TV and digital TV ad placements is proven to boost campaign effectiveness. By focusing on reaching the right viewers – rather than the right screens or programming – advertisers can seamlessly reach across all devices and pull their fragmented audience back together.

Filling the gaps in attribution

Linear TV and digital TV advertising has become a full-funnel solution. With our attribution capabilities, we can show you the lift in your website traffic within 30 minutes of the TV ad airing. A clear indication of how TV advertising affects lower funnel conversions.

You are local, and so are we

Every town, city and county are not alike. That’s why it’s important to have an advertising partner that knows the territory. Effectv has a dedicated group of Account Executives in your area, ready to walk you through the TV advertising landscape.