Welcome To In Focus

We’ve heard from our partners across all industries that the global pandemic is having a negative effect on business. In these ever-changing times, more than ever, we want you to know that we are in this together.

Tune into Effectv’s bi-weekly webcast series, In Focus. It’s designed to help marketers learn from industry experts in their fields about how to become more effective. Subscribe to get emails updates on upcoming events and episodes!


Election 2020: Political strategies for all marketers

Tune in Thursday, June 4 @ 1:00PM (ET) to learn how the COVID-19 pandemic has shaken up the nomination process with several states postponing primaries. As political advertising ramps up, there are several TV advertising strategies to take into consideration to increase a candidate’s chances of a win.

MODERATOR: James Rothwell
VP, Global Agency, Brand & Industry Relations,
Comcast Advertising

James is responsible for agency, brand & industry relations in the U.S. and Europe. He leads industry councils across FreeWheel and Effectv.

PANELIST: Dan Sinagoga
VP, Political Advertising, Effectv

Dan is responsible for political sales, strategy, and driving revenue growth for the political category. He also oversees the relationship for political with Ampersand, the cable industry’s media ad sales and technology company.

PANELIST: Kyle Roberts
President/CEO, Advertising Analytics LLC & Owner, Smart Media Group

Kyle oversees Smart Media Group, a politically focused advertising Agency and Advertising Analytics, which provides forward-looking real time media intelligence on campaigns and the competition.

PANELIST: Leah Casterlin
Partner/Co-Founder, Media Fortitude Partners

With 20+ years of experience in political media buying, Leah co-leads Media Fortitude Partners, media buying agency that combines traditional and evolving digital platforms to efficiently and effectively win political campaigns.


Click to register for the next webcast


Download the Politics 2020 eBook

Learn how candidates are adjusting their media strategies for the 2020 races in an eBook that explores why TV ads are now more influential than ever.


Insights on Sustaining and Growing your Business During COVID-19

We understand businesses may need some extra guidance navigating the current situation, and we’re here to help.


OTT: What it is & How to Add it to your Marketing Mix

In episode 5 of the “All Advertising is Local” video series advertising experts offer their insights into the importance of over-the-top (OTT) television services in today’s viewing landscape.


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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.