Welcome To In Focus
We’ve heard from our partners across all industries that the global pandemic is having a negative effect on business. In these ever-changing times, more than ever, we want you to know that we are in this together.
Tune into Effectv’s bi-weekly webcast series, In Focus. It’s designed to help marketers learn from industry experts in their fields about how to become more effective. Subscribe to get emails updates on upcoming events and episodes!
Election 2020: Political strategies for all marketers
Tune in Thursday, June 4 @ 1:00PM (ET) to learn how the COVID-19 pandemic has shaken up the nomination process with several states postponing primaries. As political advertising ramps up, there are several TV advertising strategies to take into consideration to increase a candidate’s chances of a win.
MODERATOR: James Rothwell
VP, Global Agency, Brand & Industry Relations,
James is responsible for agency, brand & industry relations in the U.S. and Europe. He leads industry councils across FreeWheel and Effectv.
PANELIST: Dan Sinagoga
VP, Political Advertising, Effectv
Dan is responsible for political sales, strategy, and driving revenue growth for the political category. He also oversees the relationship for political with Ampersand, the cable industry’s media ad sales and technology company.
PANELIST: Kyle Roberts
President/CEO, Advertising Analytics LLC & Owner, Smart Media Group
Kyle oversees Smart Media Group, a politically focused advertising Agency and Advertising Analytics, which provides forward-looking real time media intelligence on campaigns and the competition.
PANELIST: Leah Casterlin
Partner/Co-Founder, Media Fortitude Partners
With 20+ years of experience in political media buying, Leah co-leads Media Fortitude Partners, media buying agency that combines traditional and evolving digital platforms to efficiently and effectively win political campaigns.
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