FCA MarketCenter

Competition for car buyers is intense, as consumers have more information than ever to help them choose the right car. Video advertising is the most powerful way to capture their attention. There’s no better way to show off the vehicles you have to offer than on the biggest screen in the house. Coupled with digital video, geographically targeted video advertising ensures that customers are seeing your dealership’s name when they’re thinking of purchasing a new vehicle.


Mix and Match for maximum impact

Effectv’s multi-screen solutions include television and online advertising to integrate an advertiser’s message to local car buyers in a more engaging and impactful way.

More than 81% of the time consumers use media—more than 5.5 hours per day—is spent with TV and digital platforms. They’re catching up with their favorite shows, streaming video and surfing the web from just about everywhere—even the couch as they watch TV.

As consumers use more media than ever before, your dealership’s advertising will deliver the greatest return on investment when a consistent message is seen across screens. Reach and recall increase when customers see both TV and digital advertising, and we can develop a strategic, coordinated plan to fit your unique needs.

To learn more about how cable television and online advertising can help your dealership reach the right audiences, download our one sheet.

*Source: eMarketer, April 2015



Automotive Audience Targeting

Targeted TV and digital video optimizes your automotive advertising

Video has always been the most powerful way to engage and excite audiences, and new tools and platforms make it possible to deliver the right messages to the right car buyers at the right times.

Different vehicles are right for different buyers. You can segment audiences based on research about which types of buyers are more likely to watch certain programs and networks, and deliver those messages to the people who live in your PMA.

Dozens of demographically targeted channels and more digital video content than ever allow your dealership to precisely target audiences, and take advantage of consumers who increasingly use TV and digital devices together.

Across a range of criteria, from age and gender to home ownership and relationship status—and just about everything in between—you can efficiently and effectively reach specific audiences based on one or multiple factors.



We take care of the work, you take care of your customers

As a MarketCenter vendor, Effectv can offer you targeted video advertising solutions reaching your local audience as they watch TV and digital video, using your existing PAP funding. Here’s how easy it is:

Step 1: You and your Effectv team develop a video advertising plan.

Step 2: You receive a 10% benefit, either in the form of 10% more spots or impressions, or a 10% discount off negotiated rates.

Step 3: If you choose to have MarketCenter process your invoice you don’t have to send your Effectv invoice to MarketCenter.  MarketCenter will be set up as your Ad Agency and will receive your invoice directly from Effectv.

Step 4: You watch as local customers visit your website and come through your front door ready to buy.

Effectv is an approved FCA vendor, which means All FCA dealers receive:

  • 10% more commercials/impressions
  • 100% bonus fund eligibility on digital advertising
  • Direct billing when using the FCA Market Center

How advertising should be done

Effectv, Comcast’s advertising division, uses advanced targeting and data to engage your potential customers on every screen, from streaming to linear TV. Drive tangible results when you reach the right people with the right message at the right time.

Explore the Audience Focus