SHAPING THE FUTURE OF TV ADVERTISING
Effectv is bringing the industry together to advance the advertising industry. Through the formation of industry councils, our aim is to represent marketers’ interests in relation to Effectv's advanced advertising products and tools as well as broader industry trends and insights.
AUTOMOTIVE ADVISORY COUNCIL
Founded in 2018, The Automotive Advisory Council (AAC) is an advocacy group, comprised of Tier 2 and 3 auto leaders from agencies, dealers and manufacturers.
The AAC operates as an educational and organizing resource to assist marketers in reaching desired audiences in premium video environments, conducting research documenting the benefits of cable advertising, and championing the interests of member automotive marketers and the industry.
Please contact us with any questions or interest: AutoAdvisoryCouncil@comcast.com
COMCAST ADVERTISING AGENCY LEADERSHIP COUNCIL
The ALC connects senior executives across the major and independent agencies with the goal of proactively supporting the interests of the advertising agency, identifying topics to advance the industry.
Founded in 2019, the ALC is comprised of many of the major holding company and independent agencies globally. Under the Comcast Advertising umbrella, incorporating both Effectv and FreeWheel, this group of executives meet to discuss key topics impacting the agency community and identify areas for thought leadership to advance the industry. The group consists of agency leaders based in both the United States and Europe.
Please contact us with any questions or interest: AgencyLeadershipCouncil@comcast.com