BET
BET is the leading provider of media and entertainment for African Americans and consumers of Black culture globally. Our brands reflect a full range of the Black experience and connect with fans of hip hop, gospel, jazz, comedy, drama, news, and more. BET Networks inspires its audiences to make a difference in their lives and communities with their pro-social agenda.
Featured Programs
- The Oval
- Sunday Best
- Sistas
- Boomerang
- Twenties
- Ladies Night
- American Soul
- Games People Play
- BET Awards
- BET Honors
- Soul Train Awards
For more information on how to advertise on BET, contact your local Effectv Representative.
*Please note network insertion dependent on market
Programming Highlights
BET announced that the 2021 BET Awards will return LIVE, Sunday, June 27th at 8:00 pm (ET) from the Microsoft Theater at L.A. Live. Culture’s biggest night will celebrate the brightest stars across music, television, film, sports, and social impact. The 2020 “BET Awards” broke ground as the first official award show to move forward during the global pandemic and this year is rturning with a live show audience. BET also announced that vaccinated individuals can register starting May 27th for consideration to be a part of the 2021 “BET Awards”.
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