BET

Who's Watching

31% Age 18-34
38% Age 35-54
31% Age 55+
36% Male
64% Female
16% College Grad
30% HH Income $30K-$49,999
15% HH Income $50K-$74,999
24% HH Income $75K+
41% Home Ownership Own
45% Children in HH At least 1
SOURCE

BET is the leading provider of media and entertainment for African Americans and consumers of Black culture globally. Our brands reflect a full range of the Black experience and connect with fans of hip hop, gospel, jazz, comedy, drama, news, and more. BET Networks inspires its audiences to make a difference in their lives and communities with their pro-social agenda.

One Sheet

Featured Programs

  • The Oval
  • HGouse of Payne
  • Assisted Living
  • Sistas
  • Boomerang
  • Twenties
  • Ladies Night
  • American Soul
  • Games People Play
  • BET Awards
  • BET Honors
  • Soul Train Awards

 

For more information on how to advertise on BET, contact your local Effectv Representative.

*Please note network insertion dependent on market

Programming Highlights

BET Hip Hop Awards

The 2021 BET Hip Hop Awards will return to Cobb Energy Center in Atlanta, GA, on Friday, October 1, with the broadcast premiere airing Tuesday, October 5, at 9:00 pm (ET) on BET. The annual celebration will bring together the hottest names in hip hop to pay homage to the best in hip hop culture.

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